Mobile operator, Zain will today formally rebrand as Airtel. The rebranding is expected to complete the takeover of Zain’s Africa operations by the Indian telecoms giant Bharti Airtel.
The change-over is expected to take place simultaneously in several other countries where Bharti is starting operations.
Joy Business has learnt that the new owners are planning to introduce innovations and products that will challenge some industry practices.
The rebranding is however likely to result in some brand identity clashes as Airtel has brand colors and a tag line similar to rival operators on the market.
Source: Joy News/Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
Meghan Netflix show delayed over LA wildfires
30 minutes -
Kwesi Nyantakyi: How the new Sports & Recreation Ministry can transform the Youth
3 hours -
Barca fights back to beat Real Madrid 5-2 for Spanish Super Cup success
4 hours -
Photos: Mahama joins National Prayer and Thanksgiving Service
4 hours -
Mahama reaffirms commitment to education reform, tackles immediate feeding challenges in SHSs
5 hours -
Vetting of ministerial nominees begins on Monday, January 13
5 hours -
Ghanaian, Prof Wisdom Tettey is Carleton University’s 17th President and Vice-Chancellor in Canada
6 hours -
National Cathedral can be built at a reasonable cost without state funds – Mahama
6 hours -
13-year-old girl survives alleged ritual murder attempt in Eastern Region
6 hours -
Anti-corruption campaigner lauds ORAL, commends Mahama
6 hours -
Türkish Ambassador to Ghana congratulates Vice President Opoku-Agyemang
6 hours -
GUTA dissociates itself from its president’s comment urging gov’t to retain E-levy
6 hours -
My victory is the manifestation of the will of God, says Mahama
6 hours -
We’ll strengthen the fight against corruption – Mahama
7 hours -
National Cathedral project expenditure to be probed soon – Mahama
7 hours