Nigerian music promoter and blogger, Yemi Baba, has said that many artistes in Ghana “underestimate” themselves, something he claims has hindered their success in foreign markets.
Speaking on Daybreak Hitz on Hitz Fm, Monday, he stated that they are afraid to go the extra mile or move beyond their comfort zones to promote their music.
This, he explained, is the reason why it looks as if Nigerians are ruling the music industry even in Ghana.
“We [Nigerians] have a culture of being able to promote [our own]. We know how to spend and promote [the music] to make it big."
"So, when we do that [in Ghana] it would look as if Nigerians came here to blow. Most Ghanaians artistes, however, underestimate themselves in this regard,” he told Sammy Forson, host of the show.
His comments come after Stonebwoy made the assertion that many Nigerian acts usually had to come to Ghana before they got recognised even in their own country.
Yemi Baba said that in every country Nigerian artistes go to, they ensure that they are in contact with the right industry people and gatekeepers who would get them the right exposure.
They also go in with money and the determination to break into any spot regardless of the difficulty, adding that, “if I come into Ghana with money, then, I am ready to open my hand.”
That is the culture many artistes in Ghana are missing, he said.
Although Ghanaians are making good music it does not seem like they are ready to spend or “grab the bull by the horns,” Yemi Baba added.
He stated that if Nigerians do what they can to make it, Ghanaians should also be able to go into other countries, build connections with the right people and promote their music.
Using Stonebwoy’s example, Mr Eazi, Yemi Baba said, “Mr Eazi was living here (so) it is a normal thing that he makes it big here. If he was in Kenya or anywhere and does his homework he is going to blow there too.”
Latest Stories
-
Mahama attempting to cast us in negative light – NPP
56 seconds -
We may all resort to vote buying if electorates prioritise such over development – Asiedu Nketiah
49 mins -
NDF engages mineral extraction communities in advocacy and litigation resolution
53 mins -
Adabraka community in A/R unites to combat electoral violence
1 hour -
Forestry Commission cracks down on endangered bush meat trade
1 hour -
Global GDP could plunge by 24% by 2,100 without urgent climate action
1 hour -
High Court dismisses lecturer’s bid to block Deputy IGP’s appointment
1 hour -
MTN records 35.5% growth in profit to GH¢3.76bn in quarter 3, 2024
2 hours -
Deloitte to hold training on navigating customs and excise duty Obligations
2 hours -
Akufo-Addo, Bawumia should have prioritised National Peace Campaign launch – Mahama
2 hours -
AGI works to clamp down on substandard foreign mattresses penetrating Ghanaian markets
2 hours -
Immigration Service intercepts 54 gallons of fuel
2 hours -
Ace Medical Insurance makes its mark at Ghana Club 100 Awards
2 hours -
Dafeamekpor takes Speaker to High Court to affirm vacant seats ruling
2 hours -
Government is not funding GMX music streaming platform – Director of Marketing
2 hours