Nigerian music promoter and blogger, Yemi Baba, has said that many artistes in Ghana “underestimate” themselves, something he claims has hindered their success in foreign markets.
Speaking on Daybreak Hitz on Hitz Fm, Monday, he stated that they are afraid to go the extra mile or move beyond their comfort zones to promote their music.
This, he explained, is the reason why it looks as if Nigerians are ruling the music industry even in Ghana.
“We [Nigerians] have a culture of being able to promote [our own]. We know how to spend and promote [the music] to make it big."
"So, when we do that [in Ghana] it would look as if Nigerians came here to blow. Most Ghanaians artistes, however, underestimate themselves in this regard,” he told Sammy Forson, host of the show.
His comments come after Stonebwoy made the assertion that many Nigerian acts usually had to come to Ghana before they got recognised even in their own country.
Yemi Baba said that in every country Nigerian artistes go to, they ensure that they are in contact with the right industry people and gatekeepers who would get them the right exposure.
They also go in with money and the determination to break into any spot regardless of the difficulty, adding that, “if I come into Ghana with money, then, I am ready to open my hand.”
That is the culture many artistes in Ghana are missing, he said.
Although Ghanaians are making good music it does not seem like they are ready to spend or “grab the bull by the horns,” Yemi Baba added.
He stated that if Nigerians do what they can to make it, Ghanaians should also be able to go into other countries, build connections with the right people and promote their music.
Using Stonebwoy’s example, Mr Eazi, Yemi Baba said, “Mr Eazi was living here (so) it is a normal thing that he makes it big here. If he was in Kenya or anywhere and does his homework he is going to blow there too.”
Latest Stories
-
NDC Mining Committee for 2024 campaign refutes allegations of recruiting thugs for elections
4 mins -
Traction Control: A lifesaver with an off switch? Here’s why it exists
8 mins -
I don’t need anyman to woo me with money – Miss Malaika 2024 winner refutes pimping claims
15 mins -
”Kurt Okraku sabotaged my national team career because I refused to sign with Dreams FC” – Najeeb Yakubu
15 mins -
Businesses urged to leverage Generative AI for enhanced customer engagement
19 mins -
MultiChoice Ghana partners with Ghana Hotels Association to elevate guest entertainment
27 mins -
Bawumia’s music streaming app or Mahama’s pay-per-view TV channel?
32 mins -
Karpowership Ghana empowers 40 Takoradi Technical University students with scholarship
34 mins -
We expect significant reduction in prices of petroleum products in coming weeks – CEO AOMC
48 mins -
Betway Africa offers once-in-a-lifetime ‘Play-on-the-Pitch’ experience at Emirates Stadium
57 mins -
I coined the term ‘hype man’ in Ghana – Merqury Quaye
1 hour -
Vasseur questions ‘strange momentum’ of Formula One race director change
1 hour -
“I am disappointed in Kojo Manuel” – Merqury Quaye on “no tie” comment
1 hour -
Nana Kwame Bediako; The beacon of unity
1 hour -
Western Region: NDC youth wing embarks on phase 2 of ‘retail campaign’
2 hours