Subscriber base records from the National Communications Authority (NCA) indicate a significant increase in market share for Vodafone and Airtel and significant loss for Tigo between January and May, 2011.
Vodafone was the biggest winner with an increase in subscribers from 2,810,487 in December 2010 to 3,235,366 as at May 2011.
The increase has shot Vodafone’s market share to 17.54%.
Head of Corporate Communications at Vodafone, Carmen Bruce-Annan believes Vodafone’s strong brand as reflected by its unique value offerings and subscriber-centred promotions such as Double Bonus and others was the winner for the period.
She said Vodafone would continue to live its brand and give current and prospective subscribers more value for their money.
Airtel’s subscribers also increased by 0.78 per cent from 1,583,573 to 1,818,198, raising its market share to 9.86 per cent.
The market leader, MTN recorded a marginal increase from 50.86% to 50.88% market share after adding on 518,146 new subscribers over the period.
Tigo was the biggest loser, dropping market share significantly from 22.53% to 20.42% due to a loss of 161,244 subscribers from a previous 3,928,908.
Expresso also lost marginally by some 0.1 per cent and fell to 239,815 subscribers, which reduced its 1.40 per cent market share.
Meanwhile the total number of mobile subscriptions increased, over the period, from 17,436,896 to 18,448,443.
As Mobile Number Portability begins from July 1, 2011, operators have started churning out very juicy products and services to attract more customers.
Telecoms experts have said when MNP takes off the subscriber will be king and dictate the pace in terms of how operators treat customers and what they give customers.
Meanwhile SIM card registration is also threatening to reduce the subscriber base of the operators as millions of numbers have still not been registered six days to the deadline.
Story by Samuel Nii Narku Dowuona/Adom News/ Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Godfred Dame, Thaddeus Sory, and the Anatomy of a Legal Heartbreak
16 minutes -
Real 24 Hours crowned champions of inaugural Betway Tumu Community Cup
2 hours -
Trump, Malema, Ramaphosa and the Oval Office grill
2 hours -
Godfred Dame ‘replies’ Thaddeus Sory over ‘personal attacks’
3 hours -
‘We did not sign up for this’: Harvard’s foreign students are stuck and scared
4 hours -
A record number of Americans applied for UK citizenship as Trump began his second term
4 hours -
Denmark raises retirement age to 70 — the highest in Europe
4 hours -
Dr. China rejects Kwabena Agyapong’s top-down election proposal for NPP
4 hours -
These companies will raise prices because of Trump’s tariffs
5 hours -
UNTWO election: PABF urges Africa to back UAE’s Al Nowais bid to be first Secretary-General
5 hours -
Two in court over forged Judicial Service documents and stamps
5 hours -
Black Stars could miss key players for 2025 Unity Cup – Dr Randy Abbey
13 hours -
Pyramids grab late equaliser in African Champions League final
14 hours -
EU calls for ‘respect’ after Trump threatens 50% tariffs
14 hours -
Ronaldo ‘could play’ in Club World Cup – Infantino
14 hours