With Super Bowl LVIII festivities now just a month away, Usher is kicking the hype machine into high gear by reminding fans that this moment in his career is "30 years in the making."
Friday, the eight-time Grammy winner shared a trailer for his much-anticipated halftime performance, which will come mere days after the rollout of his latest album, Coming Home.
LeBron James, J Balvin, and Jung Kook all make appearances in the "Yeah!"-soundtracked, minute-long tease.
Usher is also marking Super Bowl season with a special Road to Halftime collection of playlists and career highlights on Apple Music, including a personal mix featuring hits from Michael Jackson and The Killers.
Apple Music first got into the halftime show mix with last year’s Rihanna-headlined Super Bowl LVII Halftime Show, which ultimately bagged an Emmy.
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