This Christmas, BBnZ Live and BTL Africa will collaborate to bring you UPPFEST City, a one-of-a-kind pop-up festival, which creates a venue for creatives and event organisers to collaborate on ideas and events for the season.
The idea was birthed as a way to subsidize costs for the industry considering the current economic turmoil.
UPPFEST City kicks off with a World Cup viewing park from November 24 to December 18 and then merges into series of festivals, concerts and events throughout the festive season.
The UPPFEST idea saw its fruition during the pandemic where everyone would get their own swimming pool after renting a cabana.
According to the organisers, “this year, not only do you get the option of your own swimming pool, you can opt for a Jacuzzi as well.”
UPPFEST is also being activated in Wonderland Lagos in Nigeria. Wonderland Lagos is another festive concert and various activations opening on December 3, in Eko Energy City.
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