Ghanaian musician King Promise, who is currently promoting his latest studio album, 5Star, says TikTok is an essential part of the music marketing process.
According to him, although there are several avenues that have the capacity to push songs far, TikTok is phenomenal.
Speaking on Daybreak Hitz on Hitz FM, he said he will be surprised if music marketers ignore the significance of TikTok when it comes to promotion lately.
“My target audience is all around the world. It’s not vague as someone might think. TikTok is phenomenal, you must be a f*** not to accept that. It’s part of the whole marketing process right now.”
vHe said TikTok contributes to how a song may go viral across the globe.
“We have thrived without it, and it doesn’t mean that’s the only way, but I acknowledge that it’s also a contributing factor for music going crazy because it gets things viral.”
Talking about his regrets in life, King Promise said: “I don’t live to regret… anything that happens happens. I take my Ls as lessons.”
Latest Stories
-
I am not ready to sign any artiste to my record label – Kuami Eugene
7 mins -
Gov’t spokesperson on governance & security calls for probe into ballot paper errors
11 mins -
Free dialysis treatment to be available in 40 facilities from December 1 – NHIA CEO
24 mins -
NHIA will need GHC57 million annually to fund free dialysis treatment – NHIA CEO
31 mins -
MELPWU signs first-ever Collective Agreement with government
56 mins -
I’ve not been evicted from my home – Tema Central MP refutes ‘unfounded’ reports
58 mins -
After Free SHS, what next? – Alan quizzes and pledges review to empower graduates
1 hour -
Wontumi FM’s Oheneba Asiedu granted bail
2 hours -
Alan promises to amend the Constitution to limit presidential powers
2 hours -
Ghana to face liquidity pressures in 2025, 2026 despite restructuring most of its debt – Fitch
2 hours -
NPP’s record of delivering on promises is unmatched – Bawumia
2 hours -
Mahama: It’s time to dismiss the incompetent NPP government
2 hours -
‘It’s extremely embarrassing’ – Ernest Thompson on Ghana’s AFCON failure
2 hours -
Today’s front pages: Monday, November 25, 2024
2 hours -
T-bill auction: Government misses target again; interest rates continue to rise
2 hours