Shell Ghana Tuesday introduced its new Shell Diesel Extra fuel containing fuel economy formula. The new fuel contains unique formulation designed to give Ghanaian motorists extra kilometres at no extra cost and it is specifically developed for all vehicles. Omar Benson, Managing Director of Shell Ghana Limited, in a speech said. “We are committed to delivering better fuels around the world and have been working to develop fuels to address motorists’ needs for improved fuel economy. Wide-ranging research has shown that many of our customers want fuels, which are going to take them further without having to pay more.” The MD maintained that "Both new Shell Diesel Extra have fuel efficiency and we’ve built on that benefit by developing our new fuel economy formula, which if used in combination with our Shell Fuel Save tips, can help reduce our customers’ trips to the pump.” New Shell Diesel Extra with fuel economy formula is designed to take motorists further. Compared to regular ordinary diesel New Shell Diesel Extra with fuel economy formula is designed to protect the engine against mileage-robbing deposits, helping to produce a more effective combustion in the engine. When this happens, the engine’s efficiency improves. New Shell Diesel Extra also helps to protect against rust. It contains an anti-foam component for easier and cleaner fill-up. The fuel economy benefits of Shell fuels have been demonstrated in tests conducted with a number of popular cars by MIRA (Motor Industry Research Association). Tests conducted by Shell have also shown the fuel’s ability to improve fuel economy in engines by protecting against the build up of deposits on injectors. Shell has created Shell Diesel Extra with fuel economy formula to respond to customers’ needs and also to keep ahead of industry trends. “To retain a competitive advantage and enhance our fuels quality leadership position, our goal is to ensure that we meet and exceed our customers’ expectations, in terms of the products that we offer them, and the way in which we deliver these products. Shell is committed to delivering better fuels around the world and has been working to develop fuels to address motorists’ needs for improved fuel economy. This is indeed for Shell Ghana as well,” said Kwame Ackah, Retail Manager (Ghana and Togo). New Shell Diesel Extra with fuel economy formula is now available at all of Shell service stations in Ghana. “New fuel economy formula in our standard fuels is the next phase in our mission to help motorists improve their fuel efficiency.” In 2004 we introduced Quality & Quantity test programme for all our fuels to ensure that customers get what they were paying for. In 2008, we introduced Shell Diesel Extra with extra engine protection, to give extra engine protection at no extra cost. And now the same technology that helped John and Helen Taylor set the Guinness World Record for the lowest fuel consumption for driving around the world, is central to new Shell Diesel extra with fuel economy formula. This year we expands its efforts with the introduction of New Shell Diesel Extra with fuel economy formula and a global initiative, aimed to understand our customers’ thoughts and behaviour around fuel efficiency, so we can continue to provide them with quality products and service.” Kwame Ackah, Retail Manager (Ghana and Togo) In addition to developing New Shell Diesel Extra with fuel economy formula, Shell has created Shell Fuel Save tips to help motorists get extra kilometres out of Shell fuel. Using the tips and taking advantage of Shell’s fuel economy formula, drivers can aim to save 10 per cent or more fuel while driving. Shell’s Top 10 FuelSave Tips

1. Fuel matters - Fuel economy is maximised in the engine through a combination of good driving habits and using the right fuel. Shell fuel economy formula is designed to help reduce friction and improve cleanliness in the engine, thereby improving fuel efficiency
2. Drive smoothly, drive safely – Aggressive driving can use as much as a third more fuel than safe driving. Also, avoid accelerating or braking too hard and try to keep your steering as smooth as possible
3. Avoid over-revving – Change gears carefully when you’re accelerating. Never ‘redline’ the rev counter because you unnecessarily waste fuel
4. Keep your tyres at the right pressure – Correctly inflated tyres are safer, last longer and drive more efficiently. A tyre that is under inflated reduces fuel efficiency. An under or over inflated tyre is also more susceptible to failing and blow-out
5. Avoid high speeds – The faster you go, the more wind resistance you’ll encounter and the more fuel your vehicle will consume just to maintain speed. Driving 10 km/ph over the speed limit can affect fuel economy, you’ll be shocked!
6. Tune and service your engine regularly – A well tuned engine can help improve fuel economy, so change your oil frequently and follow your car manufacturer’s recommendation on servicing
7. Remove the roof rack – If you’re not using your roof rack, then remove it, they affect the aerodynamic efficiency of vehicles and create drag, reducing fuel economy – It all adds up to less mileage
8. Avoid carrying excess weight – You may be surprised, but every extra pound or kilogram matters and affects your fuel efficiency, so keep your boot or back seat clear of unnecessary items that you use once in a while and just add weight to your vehicle (i.e. golf clubs)
9. Use air conditioning sparingly – Air conditioning puts added strain on the engine and uses fuel to operate, limit use to particularly hot days. When possible use the fan instead or simply set the temp to a comfortable, not cold setting (i.e. 22 C)
10. Avoid excess idling – It’s obvious, idling gets you nowhere. However, it still burns fuel. Turn the engine off when you’re in a queue or waiting for someone more than 2 minutes

Source: Myjoyonline.com/Ghana