Samsung Electronics Co., Ltd. today provided a closer look at its 2024 TV lineup at the Unbox & Discover event by showcasing the latest Neo QLED 8K and 4K and OLED TVs.

As the world’s leading TV manufacturer for 18 consecutive years, Samsung’s offerings at this year’s event elevate the home entertainment experience with a range of powerful, AI-driven solutions.

"We're pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences," said SW Yong, President and Head of the Visual Display Business at Samsung Electronics.

"This year's lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles."

Elevating Senses with Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology.

This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances.

With 8K AI Upscaling, users’ favorite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.

Additionally, AI Motion Enhancer makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier now excels at extracting dialogue from background noise, ensuring every word is heard clearly.

Object Tracking Sound also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience.

Adaptive Sound further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience.

The AI Customisation Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality.

These features ensure that Neo QLED 8K is easy, personalized, and energy-efficient for all entertainment needs.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K and OLED

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year.

This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor.

This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes.

With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.

Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition.

Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming.

Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, here's a perfect fit for every home.