Risk perception is regarded as people's judgements and assessments of risk or hazard the individuals and their immediate environments are or might be exposed to.
Damages of facilities or environments seem to be real, but the view to predict the probability of such an occurrence entirely depends on the mental models created within the realms of human knowledge and beliefs. The manner in which industries within various sectors such as the mining industry, oil and gas industry, manufacturing industry etc. handle their social, ethical and environmental risk as well as their supply-chain practice is being subjected to severe examination by various stakeholders in the market.
The rising number of overseas-sourcing within these industries has prompted the various stakeholders to take a critical look into how the social, ethical and the environmental risks throughout the supply-chains are handled. These industries should begin to notice this scrutiny from the various stakeholders; hence they should be able to take drastic measures with their CRS practices.
Industries should develop CSR strategies that are flexible in order to respond rapidly to competitive and market changes. They can also be benchmarked continuously to achieve best practice as well as outsourcing aggressively to gain efficiencies.
Operational effectiveness and strategy are vital to industries' superior performance. Industries can surpass their competitors if they set out difference that they can preserve. This is the case because industries with flexible CSR strategies can alter them easily whenever there is change in their business environment and therefore be able to succeed in protecting their reputation as well as maintaining and increasing their market share.
Attaining and sustaining a strategic competitive advantage within this current business environment, especially within the mining/manufacturing industries as well as oil/gas industry, necessitate the knowledge of CSR since it can influence consumer-purchasing motives or can converge and underpin strategic position in order to influence consumers and the general public's perception concerning their industrial operational activities.
Industries that are keenly aware of their role as far as safety is concerned can be in the best position to promote safety by developing good quality, participative and open relationships with subordinates. If these industries can provide their employees with the right environment for optimum safety performance, then this high optimum safety performance will reflect in the communities in which they operate. In this circumstance, the immediate communities as well as the general public-will tend to have a positive perception of their operational activities.
Also, industries that devote considerable attention to the relationships between their industrial identities construe external images and reputations that are able to shape the general perceptions of the communities in which they operate, as well as the general public in regard to their industrial identities and reputation. This is the case because the industries are be able to manipulate the immediate-community and general public perception about the risk concerning their operational activities' by offering explanations that rationalise their activities and justify outcomes.
Perceived risk theory can play a key role in facilitating industries ability to see the world through their consumers, local people's, and social activists' eyes. Perceived risk is more powerful in explaining individuals' behaviour. For instance, ethical consumers motivation, in purchasing particularly, is more often to avoid industries whose operational activities are seen to have adverse effects on the environment as well as their immediate operating community.
Industries that adopt a sustainable partnership framework, which explicitly recognises their immediate surrounding communities, can help in the resolution of environment-related problems, environmental impact and assessment studies, surveillance of facilities and management of both catastrophic and local dimension impacts.
Source: B&FT
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