The clamour for preferred numbers on the Glo network in the company’s ongoing ‘Reserve Your Number’ campaign has intensified, as total number of requests made so far draws close to two million.
Barely two weeks after the launch of its 0233 number series as part of activities to usher in Glo’s much anticipated commercial operations, the company opened up a second block of one million numbers comprising the 0235 number series, in response to the high demand for reservations and also to enable persons who may not have been able to reserve their preferred numbers during the first phase of the campaign.
But Glo did not say how many of those requests were successful and how many Glo numbers have actually been reserved.
Chief Operating Officer, George Andah confirmed today that over 1, 800,000 requests have been made by the public since January 19 when the Reserve Your Number campaign was launched.
“Requests for reservations have continued to stream in at the same re during the past six weeks and as at mid-day today, we had recorded a total of 1, 890,000 requests.
“As high as five percent of the total requests made were in the premium category, which gives us an indication as to the level of excitement generated by the prospect of owning a special Glo number which may be unique to the potential subscriber,” Mr. Andah said.
The COO said all potential subscribers who made successful requests for reservations and received confirmation codes have their numbers reserved for them by the system and that all numbers so reserved may be retrieved and activated upon successful registration once commercial operations commence.
Telecom market observers believe that the surge in requests for number reservation could be traced to signals that Glo, easily the most anticipated network in the country, is preparing to commence commercial operations anytime soon.
Over the past few weeks, Glo has been observed to have started replacing most of its outdoor media, changing the messaging of many of its billboards to reflect the imminent commencement of commercial operations.
Meanwhile, during the past few days, the company has been reported to have been busy with a number of road shows in key market zones within Accra.
Potential subscribers who are hurrying to reserve their Glo numbers believe these are indications that the Glo network would soon go live to enable them use their preferred numbers.
George Andah told Adom News commercial launch is becoming imminent with each passing day, because the rush for Glo numbers is an indication Ghanaians are very expectant and Glo would not disappoint.
Glo would be the first network to begin from almost 100% coverage and with its own massive international fibre optics backbone, Glo One, which promises superior data experience for its customers.
Some industry players have said Glo faces the risk of unprofitability coming into a market where penetration is more than 80%, where people already use more than one SIM card and average revenue per user (ARPU) keeps dropping due to a fierce price war.
But George Andah said whereas Glo does not deny the market is a highly competitive one, it sees opportunities because lots of Ghanaians have given indication they want a better alternative to poor quality of service.
Moreover, the rush for Glo numbers ahead of commercial launch, according to George Andah, is clear indication Ghanaians are ready for Glo.
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