A day's training workshop for radio broadcasters in the northern sector of the country has ended in Kumasi.
It was on the theme: "Broadcasting, a Profitable Business Venture" and organized by the Ghana Independent Broadcasters' Association to address the fundamental challenges facing the industry.
The participants discussed the "art and science" of selling airtime, understanding customer needs, programme formatting and branding techniques.
Addressing the 45 broadcasters and heads of some stations, Mr Gerald Ankrah, Executive Secretary of the Association, said the workshop, the first in the series was aimed at addressing shortcomings of the radio stations.
Mr Ankrah hoped participants would take away lessons from the workshop to improve on their performance and promote the industry.
Mr James Appiah, Chief Executive Officer of Broadcast Strategies, said the way to make money in radio broadcast should be long-term strategies based on effective techniques.
He pointed out that three things created strong and successful radio station operation, saying they were quality signals, promotion and programming, adding that after strategizing, broadcasters needed to research into the taste and needs of the audience.
Speaking on how to understand customer needs, Mr Neil Armstrong Mortagbe, Consultant, Krypton Ghana, expressed concern about the proliferation of non-professionals who have infiltrated into the broadcasting industry.
He said there were two major customers in broadcasting system and referred to them as internal and external customers.
He said to win customers or the audience, broadcasters should consider production, sales, marketing and their general profile orientation to be able to satisfy their needs.
Source: GNA
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
Osagyefo’s Night Concert: Trigmatic to celebrate Nkrumah on October 4
12 mins -
Saglemi Housing Project set for revival as negotiations conclude in 14 days
14 mins -
IDOP 2024 to be marked with Celebration of Active Ageing at Seniors’ Day Out
29 mins -
African Games 2023: $15m used for feeding over 12,000 participants – LOC clarifies
45 mins -
We want to see money in our accounts – UG Senior Staff Association
2 hours -
FIFA bans Samuel Eto’o from national team games for 6 months
2 hours -
Stakeholders urged to intensify breast cancer campaigns in SHSs
2 hours -
Train Municipal and District NADMO Coordinators regularly – Agric Director suggests
2 hours -
Education Ministry to meet striking teacher unions on Tuesday
2 hours -
Puma Energy Ghana engages market women on LPG safety and accessibility
2 hours -
Mahama promises to operationalise Affirmative Action Bill
2 hours -
Teacher unions suspend October 1 demonstration
2 hours -
Idris Elba to headline Ghana’s Africa Cinema Summit
2 hours -
Petrol, diesel prices to go down or remain stable; LPG to increase marginally – IES
3 hours -
GFA has no hand in player selection for national teams – Kurt Okraku
3 hours