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Music

‘Party on the Field’ to be launched in Ghana

Tourism Minister, Awal Mohammed

Introducing, 'Party on the Field', the biggest Amapiano and Afro-beats festival designed with the aim of amplifying African sound and culture across the globe.

This all-inclusive vacation and holiday event will offer a lineup of talented creatives with world-class programming of live performances and DJ sets from influential Amapiano and Afro-beats heavyweights.

The organisers of Party on the field aim to create a scintillating experience that cuts across music, food, art, and culture, promoting tourism and encouraging investments within the sub-region.

The “Year of Return, Ghana 2019” a major landmark spiritual and birth-right journey invited the Global African family, home and abroad, to mark 400 years of the arrival of the first enslaved Africans in Jamestown, Virginia, proved to be a game-changer with many diasporans journeying back home to get involved, and see the opportunity that exists in Ghana.

However, the limited movement of Africans within the African continent has limited knowledge of opportunities that are being wasted due to this lack of interaction.

'Party on the Field', therefore, seeks to also promote intra-African tourism and catalyse the generation of opportunities on the continent.

The first edition of the festival will be launched and held in Ghana with subsequent editions being held in other African countries.

The fast-paced growth of the Amapiano (a subgenre of house music that emerged in South Africa in the mid-2010s) and Afro-beats (popular music from West Africa and the diaspora that initially developed in Ghana, Nigeria and the UK in the 2000s and 2010s) in recent times shows the appreciation for African sound that is being embraced from far and beyond.

Also, on display at the event will be a wide array of local African cuisine, art (sculpture, painting, pottery, jewellery, masks, and textiles), and culture.

Above all, the Party on the field will highlight major Anglophone and Francophone cultures with multicultural events and initiatives that aim at celebrating the beauty and diversity of rich African cultural heritage.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.