NutriSnax premium oat digestive biscuit has been named as the ‘Emerging Brand of the Year’ at the 2019 Chartered Institute of Marketing, Ghana (CIMG) annual Marketing Performance Awards.
Now in its 30th year, the Awards recognise individuals and organisations in Ghana for creative and innovative marketing strategies, with the aim to promote consistent high standards among practitioners.
Nutrisnax, produced by Olam subsidiary, Nutrifoods Ghana Limited, is made from oats and whole-wheat, and is the company’s first premium offering into the health market.
It is certified as nutritious due to its high fibre content and the fact that it contains no cholesterol.
Receiving the award, Mr. Yaw Darko, Brand Manager for Nutrisnax said: “There is clearly a high demand for both healthy and tasty snacks to feed Ghanaians’ growing appetite for an active lifestyle.”
Nutrifoods developed the biscuit after extensive consumer research, which revealed a gap in the market for a snack aimed at the active and health-conscious consumer.
Mr Amitabh Coomar, Business Head for Nutrifoods, said: “In line with Nutrifoods’ corporate philosophy that the consumer is at the core of everything the company does, the prestigious ‘Emerging Brand of the Year’ award is dedicated to the Ghanaian consumer.
“ I would also like to thank the Nutrifoods team for their efforts and we will continue our focus on delivering nutritious and tasty snacks to support our consumers’ adoption of healthy lifestyles.”
NutriSnax is consumed by over two million consumers across the country every month.
Latest Stories
-
KNUST researchers develop AI model to enhance breast cancer diagnosis
2 minutes -
Ken Ofori-Atta undergoes successful prostate cancer surgery – Wife discloses
5 minutes -
Chef Abbys represents Ghana at Cannes Lions 2025 for TikTok
7 minutes -
Expand legal education only after feasibility studies – Justice Adjei
8 minutes -
Climate Talks draws massive crowd in Keta, spotlighting indigenous coastal resilience
9 minutes -
Big Chef Junior S4 Celebrates Fathers with Gino Jollof Challenge
10 minutes -
“Have faith in yourselves” – Dr. Apaak encourages 2025 BECE candidates
21 minutes -
Presidential succession must exclude Chief Justice – Sir Dennis Adjei
39 minutes -
‘Some recommendations were implemented but not all’ – Justice Dzamefe on Commission of Inquiry
42 minutes -
Ghana has lost $11 billion to gold smuggling, links to UAE, report finds
47 minutes -
“Restrain him!” – Afenyo-Markin clashes with Dafeamekpor at vetting session
1 hour -
One dead, over 500 displaced in Kasoa after downpour
1 hour -
Lawra SHS accident: Surviving students receiving psychological support – GES
1 hour -
Standard Chartered employees commit to mentoring persons with disabilities, setting them on the path to employability
2 hours -
Gov’t to start poultry project with 4 million birds for 50 large-scale farmers
2 hours