Nigeria is leading Ghana in terms of the frequent use of digital channels, the 2023 KPMG West Africa Banking Industry Customer Survey.
For instance, 70% of customers in Nigeria use their mobile banking app at least once a week compared to 53% in Ghana.
Again, 43% of customers in Nigeria use Automated Teller Machines weekly, as against 32% of Ghanaian customers.
In terms of USSD, 40% of customers in Nigeria use to transact banking through that medium, compared with 28% Ghanaians.
The research is KPMG West Africa’s inaugural combined customer research—the 17th consecutive edition in Nigeria and the 4th in Ghana. It highlights diverse value-seeking behaviours across customer segments.
Regarding online banking importance, 78% of corporates and 52% of Small and Medium Enterprises in Nigeria said the ease of use and variety of features of their bank’s online platform is very important to them, as against 61% of corporates and 44% of SMEs in Ghana.
KPMG explained that the evolving digital landscape in West Africa is dramatically altering its financial ecosystems.
Mobile connectivity has soared, exceeding 100% in Ghana and Nigeria. This surge has sparked a profound shift in the payments sector.
Latest Stories
-
Gold Fields Ghana Foundation challenges graduates to maximize benefits of community apprenticeship programme
39 mins -
GBC accuses Deputy Information Minister Sylvester Tetteh of demolishing its bungalow illegally
50 mins -
Boost for education as government commissions 80 projects
1 hour -
NAPO commissions library to honour Atta-Mills’ memory
1 hour -
OmniBSIC Bank champions health and wellness with thriving community walk
1 hour -
Kora Wearables unveils Neo: The Ultimate Smartwatch for Ghana’s tech-savvy and health-conscious users
1 hour -
NDC supports Dampare’s ‘no guns at polling stations’ directive
1 hour -
Police officer interdicted after video of assault goes viral
2 hours -
KNUST’s Prof. Reginald Annan named first African recipient of World Cancer Research Fund
2 hours -
George Twum-Barimah-Adu pledges inclusive cabinet with Minority and Majority leaders
2 hours -
Labourer jailed 5 years for inflicting cutlass wounds on businessman
2 hours -
Parliament urged to fast-track passage of Road Traffic Amendment Bill
2 hours -
Mr Daniel Kofi Asante aka Electrician
2 hours -
Minerals Commission, Solidaridad unveils forum to tackle child labour in mining sector
3 hours -
Election 2024: Engagement with security services productive – NDC
3 hours