Online streaming giant Netflix has said that it plans to expand operations in Africa, saying its $175m (£140m) investment on the continent since 2016 has already created some hit shows.
The announcement was made at an event in Johannesburg where Netflix launched a report on its impact in South Africa, Nigeria and Kenya.
According to the report, the company has created 12,000 jobs on the continent and intends to build on this success beyond just three countries.
“We have undertaken this report to reflect on Netflix’s social and economic impact in the key countries," Netflix's sub-Saharan Africa policy director, Shola Sanni, said in its introduction.
"We are still in many ways at the inception stages of our investment journey, so it’s doubly exciting to know that we are poised to deliver even greater impact if we maintain our current momentum - and if the right circumstances for investments in our sector continue to prevail."
She pointed to African productions like Silverton Siege (South African), Aníkúlápó (Nigerian) and Disconnect: The Wedding Planner (Kenyan) as all having at one point made it into Netflix Global Top 10 lists.
However to keep telling African stories on a global stage, Netflix needed to have the support of “governments, civil society, private sector and industry” to allow the create industries to thrive, Ms Sanni said.
“Enabling policy frameworks, flexible regulatory mandates and ease of doing business are inextricably bound to the continued growth of the audio-visual sector and streaming services.”
Latest Stories
-
Dining with the Gods… Hands off the Big Chair
11 minutes -
Joy FM’s Party in the Park: A day of family fun awaits in Aburi
12 minutes -
Mahama urged to stand firm against lobbyists in appointments
21 minutes -
SEED Academy Ghana to hold elite Basketball Camp and Leadership Summit on December 26
27 minutes -
Kofi Asare criticises delays in Free SHS and WASSCE funding
31 minutes -
KNUST Medical School targets expansion of teaching facilities to accommodate more students
32 minutes -
WAFU B U-17 Girls Cup: Black Maidens duo pick up top awards in inaugral edition
44 minutes -
International Day for PWDs: Telecel Ghana Foundation trains deaf students in robotics
44 minutes -
Kasia Coal releases holiday anthem ‘Feliz Navidad’
1 hour -
American Airlines grounds all US flights on busy Christmas Eve
1 hour -
UNICEF urges Ghana to prioritise TVET investment to address youth unemployment
1 hour -
Businessman to plead guilty in NY Mayor Adams’ corruption case
1 hour -
Black Sherif stamps authority with aura as high as his shoulder pads at ‘Zaama Disco’ concert
1 hour -
Let go AFCON qualification woes and back Black Stars in World Cup qualifiers – Joseph Paintsil
1 hour -
The US town where it’s the law to own a gun
2 hours