Multimedia’s Senior Sales Executive, Abraham Sarbeng Antwi, has paid glowing tributes to the Ghana Football Association for reaching a deal with broadcasting giants, Star Times, to broadcast all Ghana Football products in the next ten years.
The Football Association announced the mega deal worth $17.9m for ten years in a move which will cover the Ghana Premier League, GN Bank Division One League, Women Football and Juvenile Football.
In addition to this, the Chinese giants will provide an OB van and 10 artificial pitches within the duration of the contract.
This deal comes at a point where the attractiveness of the league has come into question from various quarters and for Mr.Antwi, this is a deal too good to be turned down.
"This is the best deal that has ever happened to Ghana football and I am surprised people are lambasting the FA for landing such a deal," he said.
"As a marketer, I can tell you that it is the best. You have a company that is giving you ten training pitches in ten years, an OB Van and $17.9m for ten years and you want to resist? Then I don't know what again you will accept," he added.
"I think most people do not understand the entire deal. This is broadcast right and not media right. This is only for television coverage which means that other media slots are there for sale. The rights for radio, print, online and social media are all up for sale. StarTimes only paid for broadcast rights," he explained.
StarTimes replace SuperSport who were in charge of all the media right of only the Ghana Premier League and the FA Cup.
Latest Stories
-
Revoking Nyaho-Tamakloe’s ‘founding member’ status likely to be considered at NPP NEC meeting – JFK
9 minutes -
Wontumi arrest: Posterity will judge you – Afenyo-Markin tells NDC
31 minutes -
Wontumi arrest: JFK condemns Dr. Nyaho-Tamakloe’s ‘Where is NPP Chairman’ comments
36 minutes -
Bawumia calls for calm amid Wontumi’s detention
44 minutes -
Two dead, others injured in Juaso-Nkawkaw Highway crash
50 minutes -
We’re disappointed we didn’t see Wontumi – Dr Bawumia
1 hour -
GH₵50m bail deliberately set to block Wontumi’s release – Bawumia
1 hour -
Ashanti Peace Council urges stakeholders to uphold law and protect national peace
1 hour -
Equipping future healthcare professionals: Cassona Global, Mindray provide free practical training for ATU students
1 hour -
Bawumia, Minority Leader, granted access to Wontumi as tensions mount over detention
2 hours -
World Menstrual Hygiene Day: Terry Yegbe Foundation and Groomdatgirl champion menstrual health education at Horti EP Primary
2 hours -
Watch how Bawumia was forced through violent scuffle as NPP supporters clash with Police
2 hours -
NPP currently has no leadership; where is the Chairman? – Nyaho-Nyaho Tamakloe quizzes over Wontumi arrest
2 hours -
Tensions rise as NPP supporters besiege NIB headquarters over Wontumi’s transfer
2 hours -
Eleven Wonders edge RTU to seal Ghana Premier League return
2 hours