It is time to catch all the excitement of the start of a new crop of denim. These days, denim brands share their experiences with consumers and express how refreshing it can be. An accurate description is that denim brands aim to translate power, inspiration and overall brand culture- to consumers.

One of the most exciting changes in denim is currently playing out this season. More to the point, the new product offerings represent menswear at a turning point in confidence. For example, unique fabric blends lend an added dose of flexibility and stretch in all the right places; giving you a fitted look without the restrictive feeling.

In that sense of accomplishment, I have reviewed a handful of brands that I put through the test. I can assure you as a day is long, nothing matches the personal experience of stepping into a new pair of denim designed for modern guys needs!

7 For All Mankind:

7 For All Mankind— In celebration of 7 For All Mankind’s 20th anniversary, the brand re-issued the jean that started it all—now made with sustainable materials. This style offers a modern take on the brand’s classic bootcut, with a mid-rise, relaxed fit, and wide hem creating a cool, contemporary shape.

Crafted with sustainably sourced Italian denim made from organic cotton and recycled elastane, then washed using an eco-friendly process, this pair also features recycled Italian hardware.

This silhouette is an absolute must have for the season with its sustainable detailing, on-trend deep blue wash and casual yet updated look. 

AG:

AG - The Owens is AG’s newest addition to their men’s offering, a modified athletic fit targeted towards the guys needing a little more room in the upper thigh and butt without sacrificing a tailored look. 

The tapered leg of this style combined with a premium stretch denim provides a sharp and polished appeal with a relaxed feel. The innovation continues with AG’s Endless Black technology, developed with a fade-proof component that locks in its deep black hue and resists washing out or fading wear after wear. 

ASKET:

The ASKET Raw Denim Jean - A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it.

The ASKET Raw Denim Jean has been engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your everyday life.

Cut from a rigid 13oz Japanese heritage raw denim and sewn to perfection in Italy, there's no garment that will age as well as this. 

DIESEL:

DIESEL - The D-Strukt 009DU is a heavily treated denim which starts with a base, but is dipped two times to give the black coating look and feel.

The jean also goes through a stone wash to allow the base to somewhat loosen up to show itself in different areas.

The treatment alone takes up to 10 hours to apply, making it also a very lengthy but unique denim piece. 

DL1961:

DL1961—DL Ultimate Knit is the first of its kind in that its terry weave made from pillowy cotton makes it feel like you’re not wearing denim at all.

With an added touch of lycra for comfort, DL Ultimate Knit becomes the ultimate lounge pant, dressed up for everyday wear.

The brushed face lends an ultra-soft hand while our laser and ozone technology decreases the amount of water needed to create authentic denim effects. Less waste, more comfort.

Edasi:

Edasi, has designed the ultimate performance jeans bringing progress and change to the denim industry, combining the perfect fit and comfort of Athleisure and Yoga-wear with the latest innovation in breathability, gold and silver odor control and stretch technology.

Evolution of Denim by Edasi are the most comfortable & advanced technical jeans ever made. With features that include denim infused with gold to permanently block odor (yes, real gold), 360° stretch technology, the most advanced stretch fiber, articulated knee for full range of motion, which makes these jeans ideal for commuting, biking and traveling.

It has 9 Functional pockets including RFID blocking front pocket, pen pocket and bike lock loop.

Edasi jeans can be worn for weeks without washing and the color never fades, even after 100+ washes. 

Edasi also makes sustainability a priority and is eco-friendly, made with sustainable fabric and recycled bottles and requires zero liters of water to finish the denims.

8 By YOOX:

8 By YOOX — A mainstay in any urban wardrobe, there’s endless fun to be had styling these faded jeans throughout winter.

Made in Italy, they’re perfect paired with sneakers and a sweater, or with a tailored blazer.

H&M:

H&M — As a strategic partner of the Ellen MacArthur Foundation, H&M is working together with other companies, governments and cities, academic institutions, emerging innovators, small and medium sized enterprises and more to accelerate the transition to a circular economy.

The Jeans Redesign project is about celebrating our denim expertise and designing pieces that are durable, timeless and easy to repair, while also aging with a beautiful patina.

We followed and, in some cases, even exceeded the guidelines put forth by the Ellen MacArthur Foundation on garment durability, material health, recyclability and traceability.

ICEBERG — These indigo-blue, mid-rise slim-fit jeans are a must-have for the FW20 season. The Iceberg italic 'i' on the right back pocket in fluro-yellow, pink, and blue adds a subtle pop of color.

MARCELO BURLON, COUNTY OF MILAN:

MARCELO BURLON, COUNTY OF MILAN — Tired of same-old jeans? This ombré cropped pair from Marcelo Burlon County of Milan breaks the mould. Stand out from the crowd.

Mavi:

Mavi — Mavi's Jake Dark Indigo Williamsburg style is the perfect slim leg jean for men. Not too wide and not too skinny, the streamlined fit is incredibly versatile.

These classic jeans have a deep, dark wash and vintage-inspired details, but are made from lighter-weight denim and have a slim fit for a modern take on a timeless style. 

Mugsy Jeans:

Mugsy Jeans, recently named the fastest growing private denim company by Inc., has gained quick notoriety and a loyal fan base for its dedication to supreme comfort without the sacrifice of style.

The unique fabric blend gives every pair of Mugsy's flexibility and stretch in all the right places; giving you a fitted look without the restrictive feeling. The FW2020 collection expands into colored denim (a first for the brand), available in autumnal army and camel hues. 

Sene:

Sene is making premium custom denim accessible through its SmartFit quiz. Take a 60 second quiz to generate a custom size, no measuring tape needed.

Then Sene will hand-craft from scratch custom jeans with Japanese stretch denim from the same mill used by Prada, Acne Studios, and AG Jeans.

Sene's Ever Jean features special technology such that no matter how many times you wear it and how often you travel, it will never get stretched out and will continue looking fresh.

The jeans are hand-crafted in 6 days and ship in 2+ weeks. Need changes? You get unlimited alterations and remakes until the fit is perfect.