Rapper Kendrick Lamar will headline the Super Bowl half-time show, the National Football League and Apple Music announced on Sunday.
It will be the second time the Grammy and Pulitzer Prize-winning artist will perform in one of the most coveted events in music - but will be the first time he is the main act.
"Rap music is still the most impactful genre to date. And I'll be there to remind the world why," Lamar said in a statement. "They got the right one."
The Super Bowl will be held on 9 February in New Orleans, Louisiana.
Lamar performed alongside Dr Dre, Snoop Dogg, Eminem and Mary J Blige at the 2022 Super Bowl show.
The show earned an Emmy Award for the category Outstanding Variety Special (Live).
The Compton-born rapper, 37, is known for being one of the most inventive lyricists in the hip-hop genre. In 2018, he became the first hip-hop artist to win the Pulitzer Prize for music.
"Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop," said NFL's Head of Music Seth Dudowsky in a statement.
Lamar made headlines this year for a public feud with Canadian rapper Drake, with the two stars releasing a series of diss tracks earlier this year.
Two of the tracks with contributions from Lamar became major hits, including Future and Metro Boomin's Like That and Lamar's own Not Like Us.
Artists like Rihanna, Usher, Beyonce, the Rolling Stones and Bruce Springsteen are among the other major artists to have performed at the sports event.
The Super Bowl is the biggest sports event in the US, drawing tens of millions of viewers, as well as being broadcast around the world.
Latest Stories
-
Ghana lost 160K tons of cocoa to smuggling in 2023/24 season, Cocobod official says
10 mins -
Sierra Leone building collapse kills 8
2 hours -
TikTok says US ban would have ‘staggering’ impact on free speech
2 hours -
Dozens of Muslim worshippers killed in Nigeria crash
3 hours -
Antony must earn right to play for Man Utd – Ten Hag
3 hours -
Osaka splits from coach Fissette
3 hours -
Nobody asks players about adding games – Alisson
3 hours -
Boeing warns of job losses and cuts spending after strike
4 hours -
Man City’s hearing for 115 charges begins
4 hours -
NDC protest will be peaceful – Tanko- Computer
4 hours -
Amazon ends working from home for office staff
4 hours -
Rupert Murdoch’s ‘Succession’ court battle begins
4 hours -
John Mahama commends Evangelist Seth Quaye for donating 150 acres of land worth $2m to Assemblies of God Church’s centenary project
4 hours -
It’s difficult to get housemaids in Accra because of Free SHS – Bawumia
5 hours -
Stay away from political violence; SHS graduates cautioned ahead of election 2024
5 hours