Award-winning documentary filmmaker with JoyNews, Justice Baidoo, has set up a foundation to support education, skills training and employment for young people.
Named Adubaalɛ Foundation, it is expected to draw learnings and experience from Mr Baidoo’s ten-year experience as a journalist in Ghana to build projects and partnerships that would support vulnerable people.
Announcing the establishment of the Foundation on Facebook, Mr Baidoo said; “When I have done stories on young people complaining about jobs after leaving school, I have asked myself what I can do to help too. When I have reported on schools under trees, and gone back many years after to see nothing had changed, I have wondered if I can do something”.
He said his perspectives on journalism and the quality of his work changed in 2015 after he returned from a year-long scholarship to study at Cardiff University, Wales, one of the best journalism schools in the world.
His programme was fully sponsored by Tullow Oil in a competitive process administered by the British Council.
“I was selected from thousands of people who had applied in a very competitive scheme run by the British Council. To be picked, I said, when I was interviewed, that if I came back, my knowledge and wealth would go to give others- especially in Ahanta where I come from- a springboard to stand on.
"Since I returned, I have built a stronger bond with people, especially young people- mainly in the Ahanta area. My engagements have supported many in education, jobs and skills building. While I celebrate the little successes, I think it is not enough and I cannot go at it alone,” he said.

Thus, Mr Baidoo's Foundation is supposed to be the platform for partnerships and to ask for support from within his network to do more.
It is named Adubaale, after his mother, who, like many in her generation, did not finish school and could not train in any skill because she couldn’t get any support and yet has been a firm believer in the power of education to change society, according to Justice.
The Foundation, which has already hit the ground running with its projects and activities, is expected to be active mainly in the western region- the resource-rich part of Ghana where educational attainments have remained low despite the potential for industrial and economic development.
Justice Baidoo is a multiple award-winning journalist who has travelled the length of breadth of Ghana producing human-interest stories for Multimedia’s JoyNews channel and Joy FM.
He is the winner of the Global Health Reporting Challenge, organised by the International Center for Journalists, Washington DC, the first winner of the Food Sustainability Media prize organised by the Thomson Reuters Foundation in Milan, Italy and the first winner of the Cocoa Journalism awards in Ghana among others.
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