Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega.
Malone is no longer personally associated with the company, having sold it to Estee Lauder in 1999.
The company, Jo Malone London, apologised after replacing the Star Wars actor in an aftershave advert for the Chinese market.
"I am so horrified and disgusted about what has been done to John," Malone told ITV's Lorraine on Friday.
"How dare somebody treat him [like that], and he finds out he is replaced on social media?
"They never spoke to him. That for me is utterly despicable and is disgusting."
While the script for the aftershave commercial - which was originally conceived and directed by the British star - remained largely the same, it saw him replaced by another actor, Liu Haoran.
The original version, entitled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up, but they were also removed for Chinese audiences.
Boyega stepped down as an ambassador for the company in protest over their decision.
The firm issued an apology to Boyega on Monday, saying: "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign."
Jo Malone London reiterated their apology on Thursday, clarifying that the founder has not been involved with her former company since 2006.
Former owner Malone expressed her dismay at being dragged into the situation on social media earlier this week.
Speaking to Lorraine on Friday, she added: "From a personal level, I feel heartbroken by this and I don't know where to turn."
"This has gone global and my name has been associated," she went on. "It's been done in my name but also people think it's me."
"If I'd have been standing in those shoes I promise you John this wouldn't have happened.
Malone added: "This man wasn't using his image to just promote something - he brought his creativity [to the advert]."
She said Boyega "brought his life story to people and to that brand and how dare somebody to treat him [like that] and he finds out he's been replaced on social media. That's the bit that really gets to me."
Latest Stories
-
FWSC responds to CLOGSAG strike declaration, urges return to negotiation
11 mins -
Members contribute to ‘transport’ national team – Volleyball Vice President laments financial struggles
19 mins -
New SHS curriculum provides adaptive learning pathways – EduWatch
22 mins -
Pay NABCO trainees – Mahama challenges Bawumia
30 mins -
Police ‘waiting for court date’ on Erastus’ case is a lie – Samson Anyenini
40 mins -
Sports facilities are better managed by institutions – UG Sports Director on maintenance of Legon stadium
1 hour -
Ghanaian businesses must align vision with strategy to mitigate ESG Risks – KPMG
1 hour -
MTN achieves 30% localisation of Scancom PLC
1 hour -
Attorney-General: Some lawyers sacrifice ethics for ‘cheap’ political gains
2 hours -
Bond market: Volume up by 12.45% to GH¢746m
2 hours -
Cedi records year-to-date loss of nearly 29%; one dollar going for GH¢17.10
2 hours -
‘Our priorities are wrong in Ghana’ – UG Sports Director on sports development
2 hours -
The Fourth Estate’s investigative report wins 2nd place at 2024 AIJC
2 hours -
GPL: Our fans spur us on – GoldStars head coach Frimpong Manso on unbeaten run
3 hours -
Plantain chips are breaking hearts in Africa
3 hours