The Chief Executive Officer of Jandel Ltd., Afi Amoro, has shared how her mother’s garden inspired her to venture into floral curation and event organisation.
Speaking in an interview on Joy Prime’s Prime Morning show, she recounted that when she was a secretary, she used to gather flowers from her mother’s garden and package them nicely as gifts for her boss, considering it a hobby.
After some time, a friend of her boss was attracted to the flowers and requested one. However, her boss charged his friend for it. That gesture made Afi Amoro realize she could turn it into a business.
“I picked flowers from my mother’s garden, and God bless her soul. May she continue to rest in peace. Mrs. Justina Abla Jackson, the love of my life. So, she loved flowers and had a lot of flowers in her garden. So, I just started picking the flowers and doing flower arrangements for my boss. I’d put it on his cabinet, and he began to love it. At that time, when he was going home every Friday, then he would give me money for transportation, but later on, I realised that he was actually paying for his flowers. Then one friend of his came in and asked if he would like to have some of the beautiful flowers in his office, and my boss said he has to pay for it because he was secretly paying for his. So, he charged him, and he requested to have one.”
She expressed her profound gratitude to two individuals, Bebako Mensah and the late Vice President Paa Kwesi Amissah-Arthur, who helped her realize her dream and vision even before she recognized it herself.
She revealed that the late vice president was the first person to purchase her flowers even though she was a beginner.
Afi Amoro said she was not trained as a florist, but she needed to research and learn more about floral arrangements because people’s demands dictated her direction.
Jandel Ltd has successfully navigated event design and art curation for 29 years, making it one of the recognised leading brands in event organisation in Ghana.
Afi Amoro has taken it upon herself to impact people’s lives and enhance their skills with her craft, ensuring she is remembered long after her passing.
“I want to leave it in the hearts and the doings of human beings things that they’ll not forget and use to enhance their lives to better their skills and to better society, the nation and Africa as a whole.”
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