FanMilk has appointed Samuel Meyir Dery as the new Marketing Director to accelerate business growth.
Samuel brings over a decade of business and marketing experience to FanMilk, having previously held senior positions at Sabmiller PLC (Accra Brewery Limited) and most recently, Guinness Ghana where he was the Marketing Manager for Stouts, Adult Premium Non-Alcoholic Drinks (APNADs) and RTD.
With his new role at FanMilk, Samuel Dery will develop and execute creative marketing strategies that will accelerate the business and deliver consistent results whiles building trust for FanMilk’s brand portfolio.
While at Guinness Ghana, Samuel Dery is noted to have led the consistent delivery of the Malta Guinness Brand, he rolled out the #Rekognize Campaign which saw the unveiling of a new label to celebrate Malta Guinness 30 year anniversary.
He was instrumental in leading Guinness Ghana in investing GHS 10 million to support trade partners and customers to Rise Up from the impact of COVID 19 through a Retail Loyalty Programme dubbed Rise Up.
Under his stewardship, Samuel also led a team through a B2B Partnership with MTN to launch an NCP – Link Up which saw a guaranteed GHS 2 million worth of airtime given away which translated to a ROI of 13% and drove significant growth in brand health.
Some of his other achievements was leading a marketing campaign that won Guinness Ghana the best Guinness Market in the African Regional Market in 2016 and emerged the Malta Guinness Man of the year in 2020 for Africa.
A proven leader who has delivered significant business growth within the FMGC as well as the brewery industry, Samuel Dery embodies a unique blend of integrated marketing and creative acumen. His energy and ability to lead teams and organizations through fast-paced change and evolutionary business transformation will be something he will harness in this new role.
Latest Stories
-
George Twum-Barimah-Adu pledges inclusive cabinet with Minority and Majority leaders
43 mins -
Labourer jailed 5 years for inflicting cutlass wounds on businessman
44 mins -
Parliament urged to fast-track passage of Road Traffic Amendment Bill
45 mins -
Mr Daniel Kofi Asante aka Electrician
45 mins -
Minerals Commission, Solidaridad unveils forum to tackle child labour in mining sector
50 mins -
Election 2024: Engagement with security services productive – NDC
52 mins -
Retain NPP for the good of Ghana – Rebecca Akufo-Addo
52 mins -
‘Let’s work together to improve sanitation, promote health outcome’ – Sector Minister urges
53 mins -
Ellembelle MP cuts sod for six-unit classroom block at Nkroful Agric SHS
56 mins -
‘I’ll beat the hell out of you if you misbehave on December 7’ – Achiase Commanding Officer
59 mins -
AFPNC leads the charge on World Prematurity Day 2024
1 hour -
Court remands unemployed man over theft of ECG property
1 hour -
Election security rests solely with the police – Central Regional Police Command
1 hour -
NCCE engages political youth activists at Kumbungu on tolerance
1 hour -
‘In Mahama’s era students lacked chalk, but are now receiving tablets’ – Bawumia
1 hour