Music isn’t just a catchy tune—it’s a force capable of orchestrating change and influencing public opinion. Throughout history, popular music has been the heartbeat of political movements, serving as both the backdrop and the megaphone for change.

From stirring protest anthems to electrifying campaign jingles, music has proven to be a powerful political ally, shaping narratives and swaying hearts.

In Ghana, the relationship between music and politics is as vibrant as a highlife beat. Since the dawn of the post-colonial era, Ghanaian musicians have wielded their influence to address political issues, from endorsing parties to spotlighting societal challenges.

In recent times, artistes like Daddy Lumba, Nacee, Mzbel, Kwabena Kwabena, Great Ampong, Lucky Mensah, Sarkodie, and Samini have dropped politically charged tracks such as 'Nana Winner', 'Okada', 'Onaapo', and 'Happy Day'. These hits have not only entertained but also echoed the political pulse of the nation.

From spotlight to shadows: politicians tune out once they’ve won

Politicians are quick to harness the star power of musicians during election seasons. They know that a well-timed performance or endorsement can be the secret ingredient for a winning campaign. However, once the ballots are counted and the positions secured, the spotlight on the music industry tends to flicker and fade.

The promises of support often turn out to be as ephemeral as a pop song’s popularity. Despite the music sector's vital role in political campaigns, real backing remains elusive. Government investment has hit a sour note, leaving musicians without the support and policies needed to flourish. With foreign music increasingly dominating the airwaves, local talent is left struggling in the shadows of broken promises.

A recent attempt at aid—a modest 2 million cedi grant to the Musicians Union of Ghana (MUSIGA) for sector research— failed to address the deeper issues as government blatantly refused to act on some of its vital recommendations. The government's lack of consistent support has left musicians disillusioned, further compounded by the revocation of GHAMRO’s license, a crucial player in royalty management. The result is an industry stranded between political patronage and neglect.

Harmonise for change: How musicians can tune up their power for industry reform

Musicians, it’s time to hit a new note—a rallying cry for unity and reform within your own industry. The same passion and drive you apply to political causes need to be redirected toward transforming your sector. Your very livelihoods hang in the balance, so it’s crucial to put aside differences and collaborate for genuine change.

To make a lasting impact, musicians must mobilise with the same intensity you've shown in political arenas. Push for concrete actions from both government and private investors. Advocate for the passage of the broadcasting bill to ensure fair royalty distribution and push for the empowerment of GHAMRO or a similar body to oversee and manage royalties effectively. Additionally, seek increased support and funding to attract both local and international investment.

Hold politicians accountable for their promises. By harnessing your collective influence, you can demand and drive the reforms necessary for the music industry to thrive. Your power, if wielded effectively, can compel policymakers to fulfill their commitments and invest in the sector’s growth.

Beats, bucks, and government support: How Ghana’s music scene could hit big time

For decades, Ghana’s music scene has been hitting all the right notes, with game-changing genres like hiplife and azonto making waves both locally and globally. The potential for Ghana’s music industry to become a significant economic powerhouse is enormous. With the right government backing, this sector could not only boost the national GDP but also enhance musicians' livelihoods.

To make this potential a reality, the government needs to strike a chord with the following actions:

1. Revamp the stage: Upgrade music venues, recording studios, and performance spaces to international standards. Enhanced infrastructure will elevate production quality and attract global talent.

2. Policy harmony: Develop policies that safeguard intellectual property and cultivate a thriving business environment for musicians. Passing the broadcasting bill and strengthening music management organizations are crucial steps.

3. Cash flow crescendo: Boost financial support through grants and subsidies for artists. These funds should be channeled into production, promotion, and international outreach.

4. Global groove: Promote Ghanaian music on the world stage through collaborations with international festivals, streaming platforms, and media outlets.

5. Skill set symphony: Invest in training programs to enhance the skills of musicians and industry professionals. Focus on business management, marketing, and digital tools to help artists excel in a competitive market.

6. Cultural ambassador: Utilize music as a tool for cultural diplomacy to enhance Ghana’s global presence and attract international investments.

By creating an environment where local talent can thrive and compete globally, the government can transform Ghana’s musical heritage into a dynamic economic force, enriching the lives of musicians and strengthening the country’s cultural influence worldwide.

In this grand symphony of progress, every note counts. Let’s ensure that the next chapter of Ghana’s musical journey is one where government support hits all the right notes, and the industry flourishes like never before. The stage is set—now it’s time for the industry to seize the spotlight and create a legacy that echoes across the globe.

About the author

With over 25 years of experience in the music industry, Richmond Adu-Poku adeptly integrates his expertise in writing, music, and entrepreneurship. He serves as the General Secretary of the Ghana Association of the Phonographic Industry (GAPI) and the CEO of Ghana Music Live. Richmond is also a sought-after consultant for key industry players, including MUSIGA. In addition to his creative roles, he works full-time as a business consultant.