How would you feel if the next ride you ordered had your favorite celebrity as the driver? Sounds exciting or perhaps too good to be true?
Well, that was the reality of some Ghanaians this past weekend as Closeup partnered with Uber Ghana to thrill its customers to a jolly good ride with celebrated musician Kidi, Ghana’s very own ‘sugar daddy’.
Following the launch of Closeup Menthol Fresh and Closeup Red Hot, the newest variants of the popular toothpaste, Closeup has made it a mission to remind Ghanaians why it is one of the best oral care brands in Ghana.
To do so, the “Ride with Kidi” campaign in collaboration with Uber was a way to bring customers of both brands the opportunity to enjoy a great and interactive session with Kidi.
The rides were specific to some key routes including Achimota, Dzorwulu, University of Ghana, Legon Campus and East Legon.
To take it a notch above exciting, riders who made requests to East Legon got a free meal from Nyonyo – a meal picked up and delivered by the one and only Kidi. In addition, foods purchased from Nyonyo received free products from Closeup.
Eric Kpodo, Michelle Cudjoe and Precious were among some of the lucky few who got to ‘ride with Kidi’ and they couldn’t hide their excitement as it was a dream come true to vibe with the ‘Sugar Daddy.’
In addition, the Closeup team has been sampling customers with the new variants at different restaurants and fast food joints including Papa’s Pizza, Nyonyo, Munchy’s, E Joint Eatery, Potbelly, Urban Taste, as well as Grab a Bite.
Both Closeup Menthol Fresh and Closeup Red Hot are an improvement of the already existing Closeup, and contain components of purifying gel, ice cool crystals and anti-bacterial mouthwash that gives an active and three-in-one benefit of cleaning, protecting, and whitening, for stronger, cleaner teeth and gums.
Purifying gel, one of the main components of the new variants, cleans to the deepest corners of the mouth, while ice cool crystals are responsible for intensely cooling and leaving the mouth refreshed, and the anti-bacterial mouthwash fights off 99% of bacteria and seals in the freshness that comes after brushing, anti-bacterial mouthwash fights off 99% of bacteria and seals in the freshness that comes after brushing.
Latest Stories
-
The road to glory: NSMQ 2024 heats up with one-eighth stage showdown
1 hour -
KFC celebrates World Food Day with donation drive to support orphanages in Accra
2 hours -
AT Ghana donates to 37 Military Hospital Pediatric Sickle Cell Unit
2 hours -
‘There’s nothing to be stayed’ – Defeamekpor on SC halting Speaker Bagbin’s declaration of 4 seats vacant
3 hours -
GIZ reiterates commitment to supporting women in agric to boost food production
3 hours -
Chartered Institute of Human Resources signs MoU with University of Ghana
3 hours -
Our network challenges are due to fibre cuts – MTN Ghana
3 hours -
The courts can’t gag Parliament – Gyampo
3 hours -
A case for elevating national economic baseline as Ghana’s best path to sustainable socio-economic development
3 hours -
A simple guide to understanding interest rates, policy rates, and bank rates in ghana
3 hours -
Trump and Harris roast each other for charity event – here are four gags
4 hours -
I’m surprised by speed of Supreme Court’s ruling – Justice Abdulai
4 hours -
NPP’s Gaskiya Forum accuses John Mahama of reneging on promises to Zongo communities
4 hours -
Saderea bondholders seek more favourable restructuring terms than Eurobond investors
4 hours -
Biography of the late David Korbla Kutsoati
4 hours