The country's quest to promote the consumption of made in Ghana chocolate is not receiving the needed support from stakeholders in the industry, Ben Ayeh, Public Relations Officer, Ghana Tourist Board has said.
Mr. Ayeh who expressed concern about the unfortunate situation in an interview with the Ghanaian Times said the euphoria which greeted the laudable national campaign and the institution of Chocolate Day had taken a nose dive due to lack of support.
The 14th of February every year is celebrated world-wide as Valentine's Day, a day in commemoration of a Catholic priest who went by that name and who, we are told, symbolised love.
Ghana has also decided to use the day to promote its local chocolate by declaring the day Chocolate day.
"The support that is expected from stakeholders to make the project stand on its feet is not forthcoming. Companies such as the Cocoa Processing Company, Barry Callebaut, Cadbury and others who stand to benefit economically from this noble campaign are seriously sitting on the fence," he said.
He said whilst the tourism sector was doing everything possible to sensitise Ghanaians to develop the habit of consuming chocolate, the corresponding support from the chocolate manufacturers was just not forthcoming.
"It is a very unfortunate situation indeed. If the various parties to this national crusade do not work in tandem for the overall success of Ghana's economy, outsiders will capitalize on it and foreign chocolate products will flood our market as we are experiencing now," he said.
Mr. Ayeh said apart from promoting love, the local consumption of chocolate or cocoa came with a variety of benefits.
"Research by two nutritionists at the University of Arizona at Tucson concluded that emotions, social values, sensory quality, chemicals and the hormonal cycles of women all contribute to our cravings for chocolate," he said.
Three million tonnes of cocoa are produced annually, with the current global value now standing at 5.1 billion.
Throwing more light on the health benefits of cocoa, he said, a study in Spain, reported that cocoa contained more than 600 chemicals that help in fighting cancer and heart diseases and could also help strengthen the immune system, fight rheumatism and alleviate stress.
"It is also revealed that flavanoids in chocolate help reduce the incidence of blood clotting, the leading cause of heart attacks and strokes," he said.
He said dark chocolate has a high content of cocoa solids, about 70 per cent of cocoa and no or very little milk.
It contains up to 12 per cent milk solids. Dark chocolate can either be sweet, semi-sweet or unsweetened. It is the most recommended of all chocolate products, experts say.
Source: The Ghanaian Times
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
GMet warns of heavy rains and flooding, urges coastal residents to take precautions
9 minutes -
Ghana Bauxite Company deploys methods to mitigate environmental impact of operations
15 minutes -
Interior Minister raises concerns over drug trafficking in prisons
17 minutes -
NPP will remain cursed until promise to Alan is honored – Kwame Owusu Danso
23 minutes -
Supreme Court to hear suit challenging CJ’s removal process on April 9
30 minutes -
Two Chinese nationals and 11 Ghanaians arrested for illegal mining in Western Region
36 minutes -
From Love to resilience: PruCares Valentine’s Day Experience Impact on healthcare sustainability
37 minutes -
Finance Minister engages Chinese Ambassador to deepen bilateral cooperation
44 minutes -
7 illegal miners arraigned before Sekondi Special Court for Galamsey
60 minutes -
NPP members actively involved in galamsey to disgrace Mahama – A Plus alleges
1 hour -
Prudential Life Insurance Ghana launches US$100,000 Climate Action Project in Chorkor
1 hour -
If you don’t like our polls, put it in the bin – Mussa Dankwah
1 hour -
Even in America, people are interested in who’ll run in 2028 election – Mussa Dankwah justifies early poll
1 hour -
NACOB to go after pharmacists and persons who trade in unprescribed drugs
1 hour -
Foreigners involved in galamsey and fraud will be deported, not prosecuted – Interior Minister
2 hours