Africa-facing music streaming and download platform, Boomplay has announced a partnership with global short videos brand, TikTok, that explores cross-promotion of trending content on both platforms via mutual playlists and content discovery.
Users of both platforms will be pleased to know that Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages.
The mutual playlists, tagged TikTokPicks and BoomplayPicks, will feature songs that made it into the top trending songs on both platforms each week, with TikTok's list focusing on user-created content and songs that garnered the most engagements.
The vision for the partnership is such that Boomplay and TikTok are bringing the worlds of music and creativity of artists and creators together on the two platforms to build connections among fans, and give artists expanded reach. The new partnership will see custom-curated playlists being shared and amplified on both platforms, taking the African rhythm, dance and storytelling to an even greater audience.
“Boomplay continues to expand its strategic partnerships with global brands to offer artists creative and innovative channels to access their target audience while providing extensions for content promotion. We are very excited to partner with TikTok, one of the largest and fastest growing platforms in the entertainment tech industry, with great creation properties perfectly suited to the music community,” said Paul Azumah-Ayitey, Public Relations Manager at Boomplay.
Commenting on the partnership, Boniswa Sidwaba, TikTok’s Head of Content Programming for Sub-Saharan Africa said, “TikTok is hugely popular across Sub-Saharan Africa with a thriving community using our platform to share their love of music, sport, comedy, trends, fashion and the diverse culture that makes the region so unique.
"With this partnership with Boomplay, we look to encourage our creative community to continue to use African music as the soundtrack for great content development while celebrating and taking African musicians to the world.”
Boomplay and TikTok anticipate a successful outcome with this partnership as they amplify trending sounds to their constantly growing millions of users.
While many of these users already engage with the content properties on both platforms in different ways, this collaboration will allow creators and content owners to interact directly with their target audience in a more creative, fun and meaningful way that focuses on African music.
Latest Stories
-
Boeing strike ends as workers accept new contract
37 mins -
GAF will not relent in its quest to counter external threats – GOC Southern Command
41 mins -
Election 2024: Bawumia reiterates commitment to promote sustainable mining practices
42 mins -
Ensign Global College promotes health and community well-being at Ngmayem Festival 2024
44 mins -
Bobrisky reveals reason for leaving Nigeria
1 hour -
Tiwa Savage discloses ‘craziest thing I’ve ever done for love’
1 hour -
US states worried about election unrest take security precautions
2 hours -
Modi condemns violence after Canada temple incident
2 hours -
Barcelona hit by new flood as rescuers search Valencia basement car park
2 hours -
Labadi Beach Hotel pays over GH¢16m as dividend to SSNIT
2 hours -
Elon Musk can keep giving $1m to voters, judge rules
2 hours -
Election must not divide us, government will protect each citizen – Akufo Addo
3 hours -
Novel way to beat dengue: Deaf mosquitoes stop having sex
3 hours -
Trial begins over beheading of teacher who showed Prophet Muhammed cartoon
3 hours -
‘See you soon’ – Bobrisky jets out of Nigeria
3 hours