Beyoncé and Adidas are reportedly cutting ties.
According to the Hollywood Reporter, an insider said the Ivy Park head and the lifestyle brand have ended their relationship due to creative differences.
“Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom,” the outlet writes.
Bey launched Ivy Park in 2016 with Topshop; their partnership ended in 2018, making her the sole owner. That same year, she re-introduced her clothing brand with Adidas, expanding Ivy Park’s offerings from just athletic gear to shoes and apparel.
This past January, Beyoncé teased Ivy Park’s forthcoming collaboration with Adidas, called Park Trail, at her private show in Dubai. At the end of that month, Ice Spice also shared a few images from her fashion campaign with Ivy Park.
The collection boasts new performance apparel, like jackets, faux fur coats, tracksuits, and hoodies. In a press release, the new line was described as a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”
In May, Beyoncé will set off on her Renaissance World Tour, which begins in Stockholm and makes its way through European cities like Paris, London, Marseille, and Amsterdam before heading back to North American cities like Toronto, Vancouver, New York City, and Houston, before concluding in New Orleans.
Latest Stories
-
NDC Obuasi East MP-elect hails Supreme Court decision on re-collation
6 hours -
2024/25 GPL: Kwame Opoku scores on return as Asante Kotoko beat Gold Stars
6 hours -
Philip Nai and friends spend time with kids of Agblezaa on Christmas eve
7 hours -
Education is in crisis – NCPTA General Secretary
8 hours -
Celebrating 65 years of impact: Commonwealth scholars and fellows alumni in Ghana
8 hours -
Our confidence in the law has borne fruits – Ebi Bright on SC ruling
8 hours -
Mandamus application to be heard by new High Court judge – Supreme Court rules
8 hours -
Krofuom residents attack GNFS personnel as fire destroys Trinity TV and church
9 hours -
Movie review: Peter Sedufia’s ‘One Night Guests’
9 hours -
Three dead, several injured in accident on Cape Coast-Accra highway
9 hours -
MTN donates to support two hospitals in Savannah region
10 hours -
NDC victory a call to action for agricultural and economic revitalization in Ghana – Klutse Kudomor
10 hours -
Adidome Chief alarmed over rising teenage pregnancy in Central Tongu, calls for collective stakeholder action
10 hours -
MTN Foundation celebrates Christmas with new mothers across Ghana
10 hours -
MTN Ghana presents hampers to 60 Christmas babies in Central region
10 hours