Bel Ice, the popular alcoholic cider range by Bel Beverages, has clinched the title of the best alcoholic beverage brand of the year at the esteemed 8th edition of the Ghana Manufacturers Awards.
Despite being launched less than eighteen months ago, Bel Ice has rapidly gained popularity and acclaim, making it a sought-after choice for consumers seeking a low-alcohol, easy-to-drink beverage.
The success story of Bel Ice has resonated with customers and industry experts alike, with many praising its unique appeal and refreshing taste.
The brand's ability to capture the preferences of modern consumers looking for a distinctive beverage experience has been a key factor in its rapid rise to prominence.
The accolade of being named the Alcoholic Brand of the Year by the Ghana Manufacturers Awards is a testament to Bel Ice's exceptional performance in a competitive market.
The award recognises the brand's commitment to quality, innovation, and consumer satisfaction, setting it apart as a standout choice among alcoholic beverages.
Speaking to the media, the Marketing Manager of Bel Beverages, Magnus Dey, expressed the company’s gratitude to the board of the Ghana Manufacturers Awards for the recognition and honour bestowed on the Bel Ice Brand and pledged the company’s continuous dedication to high manufacturing standards and innovation.
“The Bel Ice journey has been incredible so far with the tremendous response of our consumers to the brand barely eighteen months after its launch. It is safe to say, that Bel Ice is the number one cider brand on the market today.
"Certainly, this shows how much the Ghanaian consumer rewards innovation and that is what Bel Ice stands for. We shall continue to innovate as we aim to satisfy our consumers’ needs for the perfect party and feel-good beverage for every moment.”
Despite facing stiff competition, Bel Ice has managed to carve a niche for itself and establish a strong presence in the market within a short period.
The brand's unwavering dedication to delivering a top-tier product that resonates with consumers has not gone unnoticed, earning it the prestigious honour at the Ghana Manufacturers Awards.
Blow Chem Industries Limited, the parent company of Bel Beverages, won the Beverage Manufacturing Company of the Year on the night as well.
As Bel Ice continues to capture the hearts of consumers and expand its reach, this recognition serves as a validation of its position as a frontrunner in the alcoholic beverage industry.
With this latest accolade, Bel Ice solidifies its reputation as a brand that combines quality, innovation, and customer satisfaction to set new standards of excellence in the market.
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