Baby Shark, the infuriatingly catchy children's rhyme recorded by South Korean company Pinkfong, has become the most-watched video ever on YouTube.
The song has now been played 7.04 billion times, overtaking the previous record holder Despacito, the Latin pop smash by singer Luis Fonsi.
Played back-to-back, that would mean Baby Shark has been streamed continuously for 30,187 years.
Pinkfong stands to have made about $5.2m (£4m) from YouTube streams alone.
It took four years for Baby Shark to ascend to the top of YouTube's most-played chart, but the song is actually much older than that.
It is thought to have originated in US summer camps in the 1970s. One theory says it was invented in 1975, as Steven Spielberg's Jaws became an box office smash around the world.
There are a huge number of variations on the basic premise, including one version where a surfer loses an arm to the shark, and another where the protagonist dies.
There are also international versions - including the French Bebe Requin and the German Kleiner Hai (Little Shark), which became a minor hit in Europe in 2007.
Latest Stories
-
Chef Failatu donates to Tamale Teaching Hospital on anniversary of cook-a-thon
14 minutes -
Inauguration of President-elect John Mahama: Key guidelines on seating, security and traffic
39 minutes -
‘Gadgets4Ghana’ (G4G) launches donation drive to bridge digital divide
40 minutes -
Bawumia eulogises late Ashanti Regional Chief Imam at final funeral rites
1 hour -
Wendy Shay’s One Night Stand serves revelers with electrifying performances
2 hours -
CCF supports community-led natural resource management in Densu Delta through CREMA awareness workshop
2 hours -
Volta NDC celebrates Prosper Bani’s appointment as National Security coordinator
2 hours -
The Power of Youth: Tanko Foundation’s commitment to empowering Volta Region
2 hours -
V/R Council of State aspirant congratulates Prosper Bani on appointment as National Security Team leader
2 hours -
Fire guts Kwadaso Wood market in Kumasi
9 hours -
GPL 2024/25: Gold Stars revive title hopes with win over Berekum Chelsea
10 hours -
We won’t entertain arrogant appointees – Deputy NDC Youth organizer warns
12 hours -
Akufo-Addo’s Aide-De-Camp in good shape after collapsing in Parliament
12 hours -
NPP notifies Parliament of its selected leaders for the 9th parliament
12 hours -
Dumelo loses father days before his swearing in as MP
13 hours