Citi Business News has learnt that global advertising agency Saatchi & Saatchi is about to locate an office in Ghana and this could have implications for its local partner Origin 8.
This could mean Origin 8 is likely to lose its partnership with Saatchi and Saatchi.
In 2005, Saatchi & Saatchi chose Origin8 as its agency in Ghana to take care of the creative needs and advertising responsibilities for Saatchi's prestigious clients in the country.
A sister company of Origin 8 ADspace DDB which is also under the Unicorn Group in a similar fashion lost its partnership with the Publicis, which eventually set up an office in Ghana.
It is unclear though whether the move by Saatchi & Saatchi to locate its office to Ghana is as a result of poor performance by Origin 8 or the seemingly huge business opportunities in the country are the driving factors.
Saatchi & Saatchi which is headquartered in New York operates 134 offices in 84 countries around the globe, and is staffed by more than 7,000 of the most creative minds in the industry.
Origin 8 was set up by Daniel Twum Jnr. but following his death, Mr. Joel Nettey took over as the Chief Executive Officer.
But board room wrangling eventually led to the termination of Mr. Nettey’s appointment late last year.
But the chips seem to be falling on the company.
Citi Business News checks at the company indicate that the biggest telecom operator in Ghana MTN is moving its ‘juicy’ account from Origin 8. Origin 8 has been running almost all of MTN’s communications and creative deals for some time now.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
Chief Moomen to unveil Mansa Musa Epic Theater
15 minutes -
Academic City is chartered: Redefining tertiary education in Africa takes full force
20 minutes -
Financing challenges to remain in Ghana, Zambia – Fitch
31 minutes -
GUSA president calls for government aid amid funding crisis
41 minutes -
Cote d’Ivoire gets state of the art Technical Centre thanks to FIFA Forward
56 minutes -
Kwasi Kwarteng: Exposing the inconsistencies in NDC’s promise on no academic fees for first-year students
2 hours -
NDC begins interview for MMDCE aspirants in Ashanti Region
2 hours -
Government to release feeding funds for 31 days to senior high schools – CHASS
2 hours -
Tap into reserves for debt repayment amid growing international pressure – Prof Peprah to gov’t
2 hours -
Police arrest 3 in connection with alleged cocoa bean smuggling
2 hours -
Ada Chiefs urge government to ensure safety of Electrochem workers
3 hours -
Local assembly elections must be partisan, current system hasn’t worked for 32 years – IDEG
3 hours -
A Country Called Ghana: Lilwin reveals he paid Ramzy Noah over $40,000 for his role
3 hours -
GFA confirms imminent changes to Black Stars technical team
3 hours -
GCB Bank supports the attainment of 5-Ps of Sustainable Development – MD at New Year School
3 hours