Adom News can confirm that Expresso Telecoms Ghana has changed Managing Directors just months after coming into the country through a buyout of Kasapa Telecom Limited.
Prior to Kasapa being rebranded to Expresso, the then MD, Bob Palitz resigned and Hisham Ayoub took over as MD and led the rebranding.
But months later, a new MD by name El-Amir Ahmed El-Amir Yousif has been brought in to take over from Hisham Ayoub, who was equally transferred to another Expresso operation outside of Ghana to serve in another capacity yet to be confirmed.
Mr. Yousif was introduced to workers at a special durbar held in his honour at Alisa Hotel at North Ridge, Accra.
Sources at Expresso told Adom News on grounds of anonymity that Ayoub was replaced for poor performance, characterised by the consistent loss of subscribers from about 400,000 when Bob Palitz left, to the current 200,000 plus.
Ayoub took over Expresso Ghana on the note of nationwide coverage and a promise to shed of the rather reserved image of Kasapa and be more aggressive.
He introduced the Cliq modem for starters, which is currently one of the most competitive on the market in terms of prices, tariff and speed, but that did not seem to be enough to keep him in office.
Meanwhile, Expresso has not been doing any better since the new MD, Yousif came into office, except the source said he made all departmental heads do a presentation of their strategies where he practically damned all the strategies saying they were not competitive strategies.
“It looks like Mr. Yousif is going to bring some positive change, but some of the old guys at EXpresso have entrenched themselves into their positions through all kinds of means so I am not too sure if he will succeed,” the source said.
The source also said even though lots of subscribers were lost under Hisham Ayoub, he also sacked a number of valuable staff from the company, including top management staff, some of whom are now working with other businesses.
Adom News can confirm that the depletion of strong hands at Expresso has compelled the new MD to put the substantive Marketing Manager, Fred Quainoo in charge of Operations, and Devices in addition to his duties at Marketing Manager.
Meanwhile the Expresso Cliq modem, introduced under the watch of Hisham Ayoub, has been temporarily withdrawn from the market and has been under review for months now, whiles tens of thousands of customers are said to be on a waiting list for their modems.
The source noted that the Cliq modem is practically the cash cow for the company with each individual sales persons sometimes making sales of up to GHC4,000 per day, but the company’s current review of the Cliq modem is denying them of all that potential money.
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