A day's training workshop for radio broadcasters in the northern sector of the country has ended in Kumasi.
It was on the theme: "Broadcasting, a Profitable Business Venture" and organized by the Ghana Independent Broadcasters' Association to address the fundamental challenges facing the industry.
The participants discussed the "art and science" of selling airtime, understanding customer needs, programme formatting and branding techniques.
Addressing the 45 broadcasters and heads of some stations, Mr Gerald Ankrah, Executive Secretary of the Association, said the workshop, the first in the series was aimed at addressing shortcomings of the radio stations.
Mr Ankrah hoped participants would take away lessons from the workshop to improve on their performance and promote the industry.
Mr James Appiah, Chief Executive Officer of Broadcast Strategies, said the way to make money in radio broadcast should be long-term strategies based on effective techniques.
He pointed out that three things created strong and successful radio station operation, saying they were quality signals, promotion and programming, adding that after strategizing, broadcasters needed to research into the taste and needs of the audience.
Speaking on how to understand customer needs, Mr Neil Armstrong Mortagbe, Consultant, Krypton Ghana, expressed concern about the proliferation of non-professionals who have infiltrated into the broadcasting industry.
He said there were two major customers in broadcasting system and referred to them as internal and external customers.
He said to win customers or the audience, broadcasters should consider production, sales, marketing and their general profile orientation to be able to satisfy their needs.
Source: GNA
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
Academic City president Prof McBagonluri calls for technology, entrepreneurship blend curriculum
5 mins -
NBA legend Mutombo dies from brain cancer aged 58
22 mins -
BTS star Suga fined $11,500 for drink-driving
41 mins -
Mastering the 3Rs: Elevate your PR game with Relevance, Research, and Relationships
49 mins -
Springfield secures Deepsea Bollsta Rig to boost Afina offshore oil production
59 mins -
Injured Courtois to miss Champions League game
1 hour -
Germany’s Popp to retire from international football
2 hours -
‘I love you but I hate you.’ What to do when you can’t stand your long-term partner
2 hours -
Amboseli: A wildlife haven with cultural treasures
2 hours -
Evans Mawunyo Tsikata: Organised labour our only hope for the voiceless in Galamsey fight
2 hours -
609 new homes under construction for public servants
2 hours -
Osagyefo’s Night Concert: Trigmatic to celebrate Nkrumah on October 4
2 hours -
Saglemi Housing Project set for revival as negotiations conclude in 14 days
2 hours -
IDOP 2024 to be marked with Celebration of Active Ageing at Seniors’ Day Out
3 hours -
African Games 2023: $15m used for feeding over 12,000 participants – LOC clarifies
3 hours