Ghana Football Association President, Kwesi Nyantakyi, is confident the broadcasting deal with Chinese giants StarTimes could pave the way for more sponsorship deals for the league.
The Chinese broadcasting company have signed a ten year deal with the GFA which will take effect at the commencement of the 2017 league season.
There were fears this deal could deter other companies from sponsoring the league but the President has explained StarTimes only acquired the broadcasting sponsorship.
For him, the slot is still available for a headline sponsorship as well as other category sponsors.
“The opportunity cost of signing the deal with StarTimes was zero,” he told Joy Sports.
“For women’s football, there has never been a sponsor since 1958, the same applies to youth football and the gala football so this sponsorship is coming to fill a big void and I think it guarantees security for the next ten years.
“We are not going to have any headaches about who is going to be the sponsor after three years because we had Super Sports and after three year we had nowhere to go until StarTimes came but now we can go and sleep.”
“This sponsorship is for the media or broadcast right so there is the opportunity to have title sponsor and other category sponsors.
“This is going to be a platform to attract other sponsors for the league. This is just a way of promoting the brand for people to come on board and I think through this we can hit other multi-million dollar sponsorships that will come in the way of the game for the benefit of the clubs.”
The start date of the league is still unknown.
Latest Stories
-
No business as usual – Mahama warns appointees
3 minutes -
Mr P.O.P: Message from the Morning Man by Kojo Yankson
4 minutes -
True peace stems from justice, not the lack of conflict – Duncan-Williams
6 minutes -
One dead, student rider injured in a crash at Assin Andoe
7 minutes -
Have a long term plan and financial solution for Ghana’s energy sector to permanently get rid of “dumsor”.
12 minutes -
Ghana to commission first NuScale small modular reactor simulator training centre in Africa
13 minutes -
FirstBank celebrates year-end thanksgiving service at Victory Bible Church
29 minutes -
FirstBank’s 2024 Graduate Trainees give back to the community: A day of learning and sharing at Mount Zion Presby Model Primary School
32 minutes -
Fire destroys hundreds of shops in Techiman Central Market, traders left in despair
44 minutes -
Apple board pushes against diversity rollback call
48 minutes -
‘Merit and loyalty go hand-in-hand,’ says Prof Aryee on Mahama’s appointments
1 hour -
Statue of former President Akufo-Addo in Sekondi destroyed
1 hour -
NDC promised to decouple AG and Minister of Justice roles – Prof Atsu Aryee reminds party
2 hours -
Wake up and speak up – Former GES boss calls on headteachers to lead boldly
2 hours -
Taliban ‘do not see women as human’, says Malala
2 hours