Fifa's 209 member associations will decide on Friday whether to give Sepp Blatter a fifth term as president.
World football's governing body continues to reel from "a storm" of damaging corruption allegations.
But the 79-year-old Blatter has already resisted calls to resign and insists he is the man to "fix things".
Blatter, who has been at the helm of Fifa since 1998, is being challenged for the presidency by 39-year-old Jordanian Prince Ali bin al-Hussein.
Speaking before the presidential election in Zurich, Blatter admitted "these are unprecedented and difficult times for Fifa".
Prince Ali will stand against Sepp Blatter, who is seeking a fifth term in office
But he added: "It must fall to me to uphold responsibility for the well-being of the organisation.
"The events of this week unleashed a storm. The important point today is to move ahead - and the important point is transparency. We have a problem to solve."
Fifa has been dogged by scandal but faced a fresh crisis on Wednesday when bribery and racketeering charges were laid against several top officials by authorities in the United States.
A total of 14 people were indicted, with seven senior football officials arrested in dawn raids at a Zurich hotel.
All seven now face extradition to the US.
In a separate development, Swiss officials opened criminal proceedings into the bidding process for the 2018 and 2022 World Cup bid processes.
Blatter condemned the "action of individuals" for bringing "shame and humiliation" on Fifa and football but he said that it was impossible for him to "monitor everyone all of the time".
How are the votes divided? |
---|
Six federations make up Fifa, with national football associations making up each federation |
Africa (Caf): 54 votes |
Europe (Uefa): 53 votes |
Asia (Afc): 46 votes |
North and Central America (Concacaf): 35 votes |
Oceania: 11 votes |
South America (Conmebol): 10 votes |
Total: 209 votes |
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