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Economy

Unilever Ghana sweeps 2 top honours at CIMG Awards 2024

Unilever Ghana PLC, a leading provider of consumer goods in Ghana, has reaffirmed its excellence in marketing and manufacturing with remarkable recognition at the recent Chartered Institute of Marketing Ghana (CIMG) Awards.

The company earned two prestigious accolades, highlighting its commitment to innovation, consumer engagement, and manufacturing excellence.

Pepsodent, Unilever’s renowned oral care brand, won the Below The Line Campaign of the Year award for its innovative “Teledentistry – Now Everyone Can #TalkToDentist” initiative.

This campaign used technology to improve access to dental care, offering free consultations with qualified dentists via mobile phones.

“We are incredibly proud to receive this recognition for our Teledentistry campaign,” said Elvis Twumasi, Brand Manager for Pepsodent.

“This award is a testament to our dedication to improving the lives of Ghanaians by making quality oral care accessible to all.

"The success of Teledentistry highlights the power of innovation and collaboration in driving positive social impact.

"As partners with the Ghana Dental Association (GDA), we are pleased that this service to the nation is being recognised for its effectiveness.”

Additionally, Unilever Ghana was named Manufacturing Company of the Year in the Marketing category.

This award recognizes the company’s strategic marketing excellence, its ability to adapt to evolving consumer needs and its consistent delivery of high-quality products that resonate with the Ghanaian market.

“Being recognised as the Manufacturing Company of the Year in Marketing is a true honour and reflects our unwavering commitment to excellence,” said Nana Yaa Kissi, Marketing Manager at Unilever Ghana.

“This award is a reward for the hard work and dedication of our entire team, who consistently strive to deliver innovative and impactful marketing campaigns that connect with our consumers and drive the growth of the Unilever brands.”

The CIMG Awards have long been a benchmark for marketing excellence in Ghana.

This continued recognition underscores Unilever Ghana’s commitment to product and promotional innovation, keeping the consumer at the heart of its brands.

Unilever remains dedicated to delivering high-quality products and impactful initiatives that enhance the lives of Ghanaians and contribute to the nation’s development.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.