The trailer for Francis Ford Coppola’s Megalopolis has been withdrawn by Lionsgate because the clip included fabricated quotes from real film critics about the filmmaker’s previous works.
The studio, responsible for the distribution of the film in the US, apologised to the critics and to Mr Coppola “for this inexcusable error in our vetting process”.
“We screwed up,” Lionsgate said in a statement on Wednesday.
Megalopolis, self-funded by Mr Coppola, received mixed reviews at this year’s Cannes Film Festival.
The now-dropped trailer may have been a playoff that lukewarm reception, attempting to show that critics aren’t always the best judges by going back in time to show negative reviews for past Coppola films. “Genius is often misunderstood,” says Megalopolis co-star Laurence Fishburne in a voice-over.
But those negative reviews were manufactured.
The spot included a quote from critic Pauline Kael as writing The Godfather was “diminished by its artsiness”, when her actual review was decidedly positive.
Similarly, critic Rex Reed’s apparent dig at Apocalypse Now - “an epic piece of trash” - was made up.
And the late critic Roger Ebert’s alleged insult of the film Bram Stoker’s Dracula - “A triumph of style over substance" - appears to be taken from his review of a different film by a different director, Tim Burton's Batman.
It is unclear how the quotes were created.
The trailer was viewed more than 1.3 million times the day it was posted online.
The epic fantasy, with stars including Adam Driver, Shia LaBeouf, Aubrey Plaza and Nathalie Emmanuel, cost Mr Coppola a reported $120m (£91.6m).
In his review, the BBC's Nicholas Barber called it a "pretentious, portentous curio", akin to someone recalling a "crazy dream".
The film is due to hit US theatres on 27 September.
The production was hit by another controversy in May after Variety obtained footage of Mr Coppola during a nightclub scene on the Megalopolis set last year, apparently trying to kiss female extras. Sources told the Guardian that the famed director had behaved inappropriately toward women in the movie.
Mr Coppola denied the allegations, telling the New York Times in June: “I’m not touchy-feely. I’m too shy.”
Latest Stories
-
Netflix debuts Grain Media’s explosive film
21 mins -
‘Expired’ rice scandal: FDA is complicit; top officials must be fired – Ablakwa
56 mins -
#TheManifestoDebate: We’ll provide potable water, expand water distribution network – NDC
1 hour -
IPR Ghana@50: Pupils educated to keep the environment clean
1 hour -
PenTrust CEO named ‘Best Pensions CEO’, company wins ‘Scheme Administrator Award’ at Ghana Accountancy & Finance Awards 2024
2 hours -
Alan Kyerematen’s ‘Brighter Future for Health Professionals’ in Ghana Revealed in Bono
2 hours -
#TheManifestoDebate: NPP will ensure a safer, cleaner and greener environment – Dr Kokofu
2 hours -
2024 Election: Police to deal with individuals who will cause trouble – IGP
2 hours -
Seychelles President’s visit rekindles historical and diplomatic ties with Ghana
2 hours -
Election 2024: EC destroys defective ballot papers for Ahafo and Volta regions
2 hours -
2024 Election: I am sad EC disqualified me, but I endorse CPP’s candidate – PNP’s Nabla
3 hours -
I want to build a modern, inclusive country anchored by systems and data – Bawumia to CSOs
3 hours -
Miss Health Ghana 2024: Kujori Esther Cachana crowned new Health Ambassador
3 hours -
Playback: The manifesto debate on WASH and climate change
3 hours -
Alan Kyerematen saddened by NDC and NPP’s neglect of Krofrom Market in the Ashanti Region
3 hours