The secret of success in the music space weighs heavily on management, who must now achieve promotional goals to keep the dream of every artist alive.
Betty Attamah, a Ghanaian-born American-based gospel artist understands this better and reveals how that has been a big challenge for most diaspora artists.
According to her, it is really a challenge for most musicians in the diaspora to excel in the music space without management.
"There are not enough music managers to support musicians in the diaspora. We need managers for artistes based in America. We normally want our songs to be promoted back home, but getting the right and competent person to work with is very difficult. Your home ground should always be a starting point, if you're accepted, the world accepts you easily" he told Nana Reagan in an interview.
She added that "when you released songs you need managers to guide you in your promotional strategies so you don't just do things desperately and be left in the middle of nowhere. Your budgets for projects need to be properly managed to bring you value and achieve your goals".
Betty who is currently promoting her second single "Born To Reign" after "My Blessing Is Now" is hoping to release an album soon.
She also prays that all musicians in the diaspora find the right competent team to work with whiles they are away.
Latest Stories
-
460,000 students face uncertainty as WAEC delays results over GH₵118m debt
1 minute -
Parents of East Legon accident teen fined GH₵12,000 for negligence
19 minutes -
GMA condemns attacks on official bungalow of Ashanti Regional Chairman
28 minutes -
Paul Pogba’s brother sentenced to a year in prison for extortion
29 minutes -
Gospel artiste Frank Owusu wraps up 2024 with new single, worship event
31 minutes -
GPL 2024/25: Hearts seek redemption in Berekum Chelsea contest after Kotoko defeat
42 minutes -
Karpowership Ghana spreads Christmas cheer to children at Echoing Hills Village
48 minutes -
‘Together, we rebuild’ – UG NDC Lecturers Caucus calls for national unity in tackling Ghana’s challenges
55 minutes -
Mahama’s victory a triumph for transformative leadership in education – UG NDC Lecturers Caucus
59 minutes -
Full text: Electoral Commission update on outstanding results of 9 constituencies
1 hour -
Our staff were under threat to make some declarations – Electoral Commission
1 hour -
Ablekuma North and Okaikwei Central collation will not be accepted – EC
1 hour -
MGL’s Doreen Avio and Hannah Odame earn master’s degrees from UPSA
2 hours -
ORAL is not a tool for witch-hunting – John Mahama
2 hours -
Audit the state of Ghana’s health sector – Kwame Asiedu urges Mahama
3 hours