Ghanaian musician King Promise, who is currently promoting his latest studio album, 5Star, says TikTok is an essential part of the music marketing process.
According to him, although there are several avenues that have the capacity to push songs far, TikTok is phenomenal.
Speaking on Daybreak Hitz on Hitz FM, he said he will be surprised if music marketers ignore the significance of TikTok when it comes to promotion lately.
“My target audience is all around the world. It’s not vague as someone might think. TikTok is phenomenal, you must be a f*** not to accept that. It’s part of the whole marketing process right now.”
vHe said TikTok contributes to how a song may go viral across the globe.
“We have thrived without it, and it doesn’t mean that’s the only way, but I acknowledge that it’s also a contributing factor for music going crazy because it gets things viral.”
Talking about his regrets in life, King Promise said: “I don’t live to regret… anything that happens happens. I take my Ls as lessons.”
Latest Stories
-
Medical Council to enforce specialist distribution nationwide
24 mins -
Fire guts old Fadama market, man reportedly loses GHC800,000
29 mins -
Nacee bemoans low performance fees for gospel artistes
30 mins -
We don’t operate investment platform – GNPC
46 mins -
Ghana Fact-checking Coalition condemns disinformation on voting by Wontumi FM broadcaster
48 mins -
IFRS 17 will augment and accelerate NIC’s efforts to implement risk-based capital – Deloitte
50 mins -
IFRS 17 is one of biggest changes to financial reporting standards in insurance industry – Deloitte
1 hour -
Enimil Ashon: Whose polls do you believe: ‘Global Info or Prof Sarpong?
1 hour -
Ghana Climate Innovation Centre welcomes 25 businesses into Cohort 10
1 hour -
ADB will continue to enhance customer value and service experience – Managing Director
1 hour -
Colour Cure Exhibition highlights art’s role in healing and advocacy
1 hour -
GPL 2024/25: Aduana FC sack coach Yaw Acheampong after poor run
1 hour -
John Dumelo pays ¢10,400 in outstanding fees for visually impaired law student facing deferral
1 hour -
CHRAJ clears Rev. Kusi Boateng of conflict of interest, says he doesn’t own 2 passports with different names
1 hour -
We’ll restore hope by cutting down taxes and avoiding unreasonable borrowing – Ato Forson
1 hour