Wigasm Hair, a hair brand based in the United Kingdom, has signed Ghanaian Snapchat Influencer Priscilla Kwatemaa Andoh as a brand influencer.
The company established a Ghanaian branch in Weija, the capital of Ga South Municipal District, a district in Ghana’s Greater Accra Region.
In an exclusive interview with Myghanadaily.com, the hardworking Influencer described how her journey began.
“I began selling clothes online because, as a fashion enthusiast, I enjoyed seeing people look good.
"I realized I could definitely profit from the clothing industry. Business was booming in the beginning, until the Coronavirus pandemic brought everything to a halt.
"People were now inside, and getting dressed up was the last thing on anyone’s mind. I barely sold anything and had to temporarily close down as time passed. I had a sizable social media following and decided to try my hand at online advertising.”
“Furthermore, in the aftermath of the pandemic, digitization became everything; as a result, business picked up almost immediately, and people patronized advertising packages. Along the way, I also steadily expanded my brand “She stated.
Although, like any other business, advertising had its ups and downs, particularly when small business owners refused to pay for my services after I had finished promoting their items. Others will phone you at random to have you run an ad for them without a schedule.
Some would say they gained attention, but people didn’t buy, and this was a difficulty for me at first, but as time went on, I became a pro, and everything became seamless as I ultimately developed my own system to help me run my business smoothly.
Kwatemaa , is one of the bjggest snapchat influenecer’s Ghana has.
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