In case your social feeds aren't enough of a platform, you can now take a selfie and print it -- on your sneakers.
Adidas says it's creating mobile apps that will let users make a fashion statement by printing any photo, including Instagram pics, on a pair of shoes. The app will launch for iPhone and Android in August, Adidas announced on its Instagram page.
The technology is part of the relaunch of "mi adidas," the shoemaker's customizable-sneakers program, and is available for its line of Originals lifestyle shoes, such as the ZX Flux (but not its sport shoes). Adidas spokesperson RaEsa Benjamin-Wardle said more details on prices and how the app works will be forthcoming.
Some sample styles that Adidas suggests on its website: cherry blossoms, tree bark, a beach scene and a hamburger with all the fixings.
The Instagram post had garnered more than 42,000 likes by Tuesday afternoon, perhaps an indication of potential customers.
But will fashion-forward shoppers want to wear their filtered Instagram creations on their feet?
"Sneakers bring out a particularly devoted level of fans. If Kanye does a sneaker, people pay thousands of dollars for it," said Mickey Boardman, editorial director at Paper magazine and a sneaker enthusiast. "This is a fun way for maybe less intense fans to make a conversation piece."
The ZX Flux sneakers offer a mostly clean, uncluttered canvas on which creative sneakerheads can print their favorite image. Boardman predicted the limitless options will bring out the quirky side of customers.
"If you can customize, you gotta go there, you have to follow your bliss," he said.
Other brands like Casetagram have been letting customers use their Instagram and Facebook photos to create unique cases for iPhones, iPads, and Samsung Galaxy devices. But printing these photos on shoes appears to be new.
Latest Stories
-
Expansion Drive: Takoradi Technical University increases faculties
22 minutes -
SHS heads demand payment of outstanding funds before reopening of schools
58 minutes -
We thank God for the 2024 general elections – Akufo-Addo
1 hour -
Coconut Grove Beach Resort marks 30 years of excellence with memorable 9 lessons & carols service
1 hour -
WAFU B U-17 Girls’ Cup: Black Maidens beat Nigeria on penalties to win inaugral tournament
2 hours -
Real Madrid beat Sevilla to keep pressure on leaders Atletico
3 hours -
Liverpool put six past Spurs to go four points clear
3 hours -
Manchester United lose 3-0 at home to Bournemouth yet again
3 hours -
CHAN 2024Q: ‘It’s still an open game’ – Didi on Ghana’s draw with Nigeria
3 hours -
CHAN 2024Q: Ghana’s Black Galaxies held by Nigeria in first-leg tie
4 hours -
Dr Nduom hopeful defunct GN bank will be restored under Mahama administration
5 hours -
Bridget Bonnie celebrates NDC Victory, champions hope for women and youth
5 hours -
Shamima Muslim urges youth to lead Ghana’s renewal at 18Plus4NDC anniversary
6 hours -
Akufo-Addo condemns post-election violence, blames NDC
6 hours -
DAMC, Free Food Company, to distribute 10,000 packs of food to street kids
7 hours