MTN has announced plans to launch a $20 smartphone across Africa to provide low-cost mobile internet access to young Africans.
MTN's Group President and CEO Rob Shuter showcased the new smartphone, designed by South African Company Mobicel, at MTN's recent half-year results presentation in Johannesburg. Shuter told Connecting Africa that MTN plans to roll out the device across most of its portfolio by the end of the year.
Affordability has been a barrier when it comes to Africans getting 3G or 4G devices that can access the Internet.
Shuter said that the cheapest smartphones in most of Africa's markets at the moment cost approximately $40, so the $20 Mobicel device is unheard of. He confirmed that the phone is now on trial to make sure that everything works before the launch.
Currently, the cheapest phone being advertised on Mobicel's website retails at R899 ($59).
MTN's CEO said that the smartphone looks like the basic phones from the past; therefore, it will be familiar to entry-level customers and they will more easily move into the data world through the smartphone's Internet.
Shuter said that the group is trying to ensure sure that the new phone is well tested before launching because he admitted that there is high risk on these devices to provide a bad first-time experience, and then MTN would lose the customers who would bounce off and go back to their old feature phones.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
Defective ballot papers for Ahafo and Volta Regions destroyed by EC
2 mins -
Election 2024: Be fair and transparent – Togbe Afede to EC
9 mins -
AFCON 2025Q: Poor home form cost us – Otto Addo
16 mins -
Togbe Afede criticises recent Supreme Court rulings as uninspiring and illogical
17 mins -
GPL 2024/2025: Accra Lions remain bottom after draw against Kpando
30 mins -
NDC condemns Dela Edem’s ‘unsavoury and distasteful’ about kufuor; issues public apology
40 mins -
‘Let them burn the sea; don’t return if Parliament is recalled’ – Asiedu Nketiah to NDC MPs
55 mins -
Bawumia’s commitment to excellence will ensure Ghana fulfills its potentials – Prof. Etse Sikanku
1 hour -
Ensign Global College marks 10th anniversary with 9th congregation
1 hour -
Over 80 educational projects to be commissioned this week
4 hours -
Kuami Eugene shows leadership; mobilises fellow artistes for peace song
6 hours -
The JOY Prime Made in Ghana Fair: Why not miss it!
7 hours -
GPL 2024/25: Struggling Asante Kotoko aim to bounce back against high-flying Nations FC
7 hours -
GES Deputy D-G admonishes students to uphold integrity and teamwork
7 hours -
Election 2024: Osabarima Dr Owusu Beyeeman advocates for peace
7 hours