The Executive Director and head of Global Research at Global Info Analytics, Mr Mussa Dankwah, has revealed that 20% of voters who supported Nana Akufo-Addo in the 2020 presidential election shifted their allegiance to John Mahama in the 2024 elections.
Speaking on Joy News' AM Show, Mr Dankwah outlined that research findings showed a significant change in voter preferences, with a substantial number of Akufo-Addo’s 2020 supporters now backing Mahama.
Mr Dankwah explained that interviews were conducted immediately after voters had cast their ballots. "We asked voters who they had supported in the previous election and carried out a triangulation to identify the percentage that voted for Nana Akufo-Addo in 2020 and that of the December 7 presidential elections," he said. “We found that a considerable number of these voters had switched their votes,” he emphasized.
This revelation has sparked considerable interest and debate among political analysts, many of whom are eager to understand the reasons behind such a dramatic shift in voter preferences.
Mr Dankwah further elaborated on the situation in the Eastern Region, noting that the NPP had focused primarily on the Ashanti Region, but the outcome in the Eastern Region came as a surprise. "The Eastern Region was a shocker," he remarked. "When we looked at what happened there, it was clear that more people were voting for Mahama than for Nana Akufo-Addo."
He continued by explaining that the shift was not simply a matter of voter turnout, but rather a fundamental change in preferences. "It wasn’t that people didn’t turn up; they did. But their votes seemed uncertain about where they should go," he stated.
Mr Dankwah lamented that issues such as the economy, unemployment, and education had been major concerns influencing the shift in voter sentiment. He criticized the NPP’s campaign for focusing predominantly on education without providing sufficient data to support their claims. "The numbers were not there for education, but they were there for jobs and the economy," he explained. This gap allowed Mahama to capitalize on these concerns and appeal to voters dissatisfied with the current economic situation.
Findings show a big change in Ghana's politics. The NPP wanted to keep the support of voters from the 2020 election, but changes in what people care about and unmet expectations, especially about the economy, have caused many voters to switch their support to Mahama, he concluded.
Mussa Dankwah's Global Research at Global Info Analytics got their prediction of the election outcome right, receiving widespread commendation from political observers.
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