UniBank Ghana Limited signs Asamoah Gyan as its brand icon

UniBank Ghana Limited signs Asamoah Gyan as its brand icon
Source: Ghana/Joy Sports/Tony Bebli
Date: 22-01-2014 Time: 11:01:52:am
Officials of Unibank with Baffour and Asamoah Gyan
UniBank Ghana Limited  the official bank of the Black Stars, has struck a two year deal with Black Stars’ captain, Asamoah Gyan, as its brand icon.
Gyan, who led the Black Stars to their third successive World Cup qualification, would for the next two years, promote the products and services of the bank.
The lethal striker, as per the terms of the deal, would appear on both print and electronic advertising media of the bank, as well as endorse the uniBank brand in and outside the country.
The bank would also make annual financial commitments to the player as part of the deal.
UniBank’s recent association with the player has further strengthened their relationship with the Ghana Football Association (GFA), after entering into a 1.2 million dollar sponsorship deal with the football controlling body late last year.
 The bank last year also entered into a one year sponsorship deal with coach James Akwesi Appiah as its brand icon, after closing the sponsorship deal with the Black Stars.
 The bank is expected to play a major role in the campaign of the Black Stars at the 2014 Federation of International Football Association (FIFA) World Cup in Brazil.
Ghana has been drawn in group G alongside Germany, Portugal and USA

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