The Accra Metropolitan Assembly (AMA) in partnership with the Bloomberg Initiative for Global Road Safety (BIGRS) has organized a training workshop on effective communication strategies for communication officers at the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, AMA Metro guards as well as officers of the AMA Metro Public Health Department.
The two day workshop sought to strengthen the communication skills of the officers to enable them communicate effectively with the media.
Speaking during the training sessions, the Asian Pacific Program Manager for Global Road Safety Partnership, Blaise Murphet, indicated that the media plays a vital role in the enforcement of road traffic regulations and laws, hence the need to sharpen their communication skills to effectively engage the media.
He noted, that the journalists’ reportage on road safety related issues are usually reactive and not proactive. This he attributed to the verity that the interests of the journalists mostly lie in reports on road crashes, victim stories and sometimes political actions and inactions.
He admonished beneficiaries and journalists to be proactive in their communication efforts to help make our roads safer and urged them to discharge their duties with the urgency and dignity they deserve.
He pointed out that effective road safety communication can only help make our roads safe when it receives the combined efforts of strong road safety regulations and effective enforcement.
The Director of Public Affairs of the Ghana Police Service, DSP Shiella Abayie-Buckman, urged journalists to take time to check with the police anytime they receive information from the public.
This the DSP believed, would help prevent the airing or publishing of wrong information which often dents the image of the police force.
On the issue of police communication, she explained that the police MTTD is already engaging road users in one-on-one sensitisation on the risk factors identified by BIGRS.
She outlined that the police service is also employing the use of flyers and signage to educate road users.
Participants appealed for logistical aid to facilitate the effectiveness of their jobs while ensuring that roads in the city of Accra are made safe for all to ‘live in and love it’.
Have your say
More News Headlines
- 59 foreign nationals arrested for illegal mining in Western Region
- 'Chereponi conflict is escalating' -- Security analysts call for firm action
- Transitions Funeral Services upgrades skills of staff
- Overdue library book returned after 53 years
- World's most expensive cities revealed
- 3 young Ghanaians launch project to bridge ICT gap for rural children
- St. Roses crashed in NSMQ regional contest
- Chereponi humanitarian crisis worsens as displaced residents hits 1,800
- JoyNews’ Justice Baidoo heads to L.A Times as 2019 Press Partners Fellowship winner
- Twene Amanfo SHTS left in tears as NSMQ doors close for 'Brong Ahafo'
- UG Fellow involved in Ethiopian Air crash remembered
- CIPS lauds creation of Ethics and Standards Committee
- Pope John, others sail through in NSMQ qualifiers
- University Prof tasks students to get 1,667 friends on social media for A+
- E-justice system to improve court integrity, save time, money - Judge